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Your Storytelling Brain
The brain is hardwired for storytelling. What stories give us, in the end, is reassurance. And as childish as it may seem, that sense of security – that coherent sense of self – is essential to our survival.
Cognitive Neuroscientist Michael Gazzaniga, a pioneer in the study of hemispheric (left vs. right brain) specialization describes "the Interpreter" - a left hemisphere function that organizes our memories into plausible stories. Less romantic, perhaps, than Gone With the Wind, the Interpreter may help to explain our species' profound relationship with storytelling.
'A Mind-Blowing Triumph!'
Mock these movie poster clichés if you will, but they speak to something we want from a story from about the age of two onward. Some of us might get a bit finicky in later years about which stories we allow to seduce us, and how many spoonfuls of critical reflection we want along with our dose of narrative intoxicant, but there's no getting around it: humans love stories. In fact, in some fundamental sense, we need them.
Cognitive science has long recognized narrative as a basic organizing principle of memory. From early childhood, we tell ourselves stories about our actions and experiences. Accuracy is not the main objective – coherence is. If necessary, our minds will invent things that never happened, people who don't exist, simply to hold the narrative together. How often have you had a fierce disagreement with a partner or sibling over who gave you that Three Tenors CD or which of you made the pathetic clay reindeer Christmas ornament? How can two eyewitnesses at a trial be absolutely convinced of two conflicting accounts of the same events?
This tendency to confabulate – to fill in the gaps of memory with plausible inventions that preserve narrative continuity – is most pronounced in patients with significant memory loss, or in laboratory tests with participants who have had the connection cut between the left and right hemispheres of their brain (a procedure that, surprisingly enough, rarely results in death or significant impairment of function). Michael Gazzaniga, a cognitive neuroscientist and the author of Who's in Charge?, has performed countless experiments with split-brain participants. They have revealed a function of the left hemisphere called 'the Interpreter,' which jumps in to make sense of memories, when it has no direct access to those memories or the context in which they were made.
What's the Significance?
The arts and sciences have had an uneasy relationship over the past couple centuries, as science has attempted to disentangle itself from its roots in superstition and magic and build a firm foundation on more empirical grounds. So lovers of film and literature may react with suspicion to any attempt at neurocognitive analysis of their passions. This is misguided, says Gazzaniga – understanding our hardwired need for narrative coherence doesn't diminish the aesthetic power of a great story – nor will it enable us anytime soon to program computers to write like William Blake. But it may help to explain what's going on when we are mesmerized or stunned by a novel or the latest Matt Damon flick.
Gazzaniga suspects that narrative coherence helps us to navigate the world – to know where we're coming from and where we're headed. It tells us where to place our trust and why. One reason we may love fiction, he says, is that it enables us to find our bearings in possible future realities, or to make better sense of our own past experiences. What stories give us, in the end, is reassurance. And as childish as it may seem, that sense of security – that coherent sense of self – is essential to our survival.
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Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
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Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
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