New Media vs. Customer Insight
"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
Yet in the past year, there has been a great deal of conversation about the opportunities now available to us thanks to new media. (Check out this article at Knowledge@Wharton)
So, where does your business need to focus in order to succeed? Customer insight or new media?
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China's Chang'e 4 biosphere experiment marks a first for humankind.
- China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
- In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
- The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
These photos of scientific heroes and accomplishments inspire awe and curiosity.
- Science has given humanity an incalculable boost over the recent centuries, changing our lives in ways both awe-inspiring and humbling.
- Fortunately, photography, a scientific feat in and of itself, has recorded some of the most important events, people and discoveries in science, allowing us unprecedented insight and expanding our view of the world.
- Here are some of the most important scientific photos of history:
Arranged marriages and Western romantic practices have more in common than we might think.
In his book In Praise of Love (2009), the French communist philosopher Alain Badiou attacks the notion of 'risk-free love', which he sees written in the commercial language of dating services that promise their customers 'love, without falling in love'.
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