New Media vs. Customer Insight

Kottler wrote:


"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

Yet in the past year, there has been a great deal of conversation about the opportunities now available to us thanks to new media.  (Check out this article at Knowledge@Wharton

So, where does your business need to focus in order to succeed?  Customer insight or new media? 

Archaeologists unearth dozens of mummified cats in Egypt

Dozens of mummified cats were dug up this week. This isn't as shocking as you might think.

KHALED DESOUKI/AFP/Getty Images
Culture & Religion
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They're at a higher risk for depression, weekend binge drinking, and unnecessary dieting.

Palestinian participants flex their muscles during a bodybuilding competition in Gaza city on October 28, 2016. / AFP / MOHAMMED ABED (Photo credit should read MOHAMMED ABED/AFP/Getty Images)
Mind & Brain
  • Body dysmorphia is not limited to women, a new study from Norway and Cambridge shows.
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The connection paradox: Why are workplaces more isolating than ever?

How poor work practices turn us all into remote workers.

Videos
  • Technology's supposed interconnectivity doesn't breed human interaction, and has instead made many workers feel less happy and less productive.
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