New Media vs. Customer Insight
"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
Yet in the past year, there has been a great deal of conversation about the opportunities now available to us thanks to new media. (Check out this article at Knowledge@Wharton)
So, where does your business need to focus in order to succeed? Customer insight or new media?
Dozens of mummified cats were dug up this week. This isn't as shocking as you might think.
- Archaeologists in Egypt have found dozens of mummified cats in the tomb of a royal offical.
- The cats will join the ranks of hundreds of thousands of previously discovered ancient kitties.
- While the cats are nothing special, the tomb also held well preserved beetles.
They're at a higher risk for depression, weekend binge drinking, and unnecessary dieting.
- Body dysmorphia is not limited to women, a new study from Norway and Cambridge shows.
- Young men that focus on building muscle are at risk for a host of mental and physical health problems.
- Selfie culture is not helping the growing number of teens that are anxious and depressed.
How poor work practices turn us all into remote workers.
- Technology's supposed interconnectivity doesn't breed human interaction, and has instead made many workers feel less happy and less productive.
- Using email rather than walking over to someone's desk and having face-to-face time is a major culprit. Inter-office messaging apps can also make employees feel more distant from their co-workers.
- Can the tech companies who created this issue turn workplace isolation around, or is this the new normal?
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