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Higher testosterone leads to higher purchase of status symbols in men
Finally, a study that proves that maybe it's not a good idea to spend $295,000 on a bottle of champagne.
Is an $81,000 Louis Vuitton backpack any better than $25 Jansport backpack? I don't know — perhaps the fine folks at Louis V should send me one to find out! I promise to be fair in my judgment. Until that day comes, though, we'll have to make do with the findings in a recent study published by Caltech, that has scientifically proven that men with more testosterone tend to buy status symbols.
There's a simple way to read the study: increased testosterone levels can manifest as heightened aggression, and this aggression turns into what the Caltech scientists refer to as "status aggression".
The 243 participants of the study — which you can read in full here — were given either a 10mg dose of testosterone or a placebo, administered through a patch. About four hours later they were asked to return to the lab and rank goods in a "1 to 10" ranking system, 1 being bad and 10 being the most desirable. The men who had been given the testosterone overwhelmingly preferred the luxury items.
This probably comes as no surprise to anyone who has visited a nightclub in the last 20 years, particularly one with bottle service. This idea of status preys upon the insecurity of the dude perfectly willing to spend $350 on a $29 bottle of Grey Goose, which regularly mark-up bottles of alcohol up 1000% from their original price, such as $29 bottles of Grey Goose selling for $350. At the Hakkasan in Las Vegas, they have a bottle of rosé priced at $295,000 — roughly the average price of a house.
Since we no longer have to hunt for food, there are fewer ways for men to show dominance. In a consumerist society, this is how that show of dominance manifests. We're actually so far past hunting that we can now just order food online and not even have to leave the house—leaving this very ancient and ingrained behavior with nowhere to go.
So now, instead of hitting the gym and getting swole, we now have SUPER COOL dudes like this guy who spend thousands of dollars on "hype" clothing brands like Supreme. Next time you get out your credit card to spend 3 month's salary on a bag, remember you're not far off at all from this guy:
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Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
Saudi Arabia Plans Futuristic City, "Neom" (Full Promotional Video)<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="c646d528d230c1bf66c75422bc4ccf6f"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/N53DzL3_BHA?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.