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8 logical fallacies that are hard to spot

From "if-by-whiskey" to the McNamara fallacy, being able to spot logical missteps is an invaluable skill.

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  • A fallacy is the use of invalid or faulty reasoning in an argument.
  • There are two broad types of logical fallacies: formal and informal.
  • A formal fallacy describes a flaw in the construction of a deductive argument, while an informal fallacy describes an error in reasoning.

In arguments, few things are more frustrating than when you realize that someone is using bad logic, but you can't quite identify what the problem is.

This rarely happens with the more well-known logical fallacies. For example, when someone in an argument starts criticizing the other person's reputation instead of their ideas, most people know that's an ad hominem attack. Or, when someone compares two things to support their argument, but it doesn't make sense, that's a false equivalency. But other fallacies are harder to spot. For example, say you're arguing about politics with a friend, and they say:

"The far-left is crazy. The far-right is violent. That's why the right answers lie the middle."

Sure, it might be true that moderation is the answer. But just because two extremes exist doesn't mean that the truth necessarily lies between those extremes. Put more starkly: If one person says the sky is blue, but someone else says it's yellow, that doesn't mean the sky is green. This is an argument to moderation, or the middle ground fallacy — you hear it a lot from people who are trying to mediate conflicts.

When you find yourself in arguments, it's valuable to be able to spot and, if necessary, call out logical fallacies like this. It can protect you against bad ideas. Check out a few more examples of logical fallacies that can be tough to spot.

Appeal to privacy

When someone behaves in a way that negatively affects (or could affect) others, but then gets upset when others criticize their behavior, they're likely engaging in the appeal to privacy — or "mind your own business" — fallacy. Examples:

  • Someone who speeds excessively on the highway, considering his driving to be his own business.
  • Someone who doesn't see a reason to bathe or wear deodorant, but then boards a packed 10-hour flight.

Language to watch out for: "You're not the boss of me." "Worry about yourself."

​Sunk cost fallacy

When someone argues for continuing a course of action despite evidence showing it's a mistake, it's often a sunk cost fallacy. The flawed logic here is something like: "We've already invested so much in this plan, we can't give up now." Examples:

  • Someone who intentionally overeats at an all-you-can-eat buffet just to get their "money's worth"
  • A scientist who won't admit his theory is incorrect because it would be too painful or costly

Language to watch out for: "We must stay the course." "I've already invested so much...." "We've always done it this way, so we'll keep doing it this way."


This fallacy is named after a speech given in 1952 by Noah S. "Soggy" Sweat, Jr., a state representative for Mississippi, on the subject of whether the state should legalize alcohol. Sweat's argument on prohibition was (to paraphrase):

If, by whiskey, you mean the devil's brew that causes so many problems in society, then I'm against it. But if whiskey means the oil of conversation, the philosopher's wine, "the stimulating drink that puts the spring in the old gentleman's step on a frosty, crispy morning;" then I am certainly for it.

Note: If-by-whiskey really only becomes a fallacy when it's used to conceal a lack of position, or to dodge a tough question. In Sweat's speech, if-by-whiskey was an effective rhetorical device used to summarize two competing perspectives on alcohol, and to make his position clear.

RationalWiki provides an example of the usual format this fallacy takes:

"If by [noun], you mean [negative descriptors of noun], then of course [statement of lack of support/belief]. If, however, by [noun], you mean [positive descriptors of noun], then [statement of support/belief]."

​Slippery slope

This fallacy involves arguing against a position because you think choosing it would start a chain reaction of bad things, even though there's little evidence to support your claim. Example:

  • "We can't allow abortion because then society will lose its general respect for life, and it'll become harder to punish people for committing violent acts like murder."
  • "We can't legalize gay marriage. If we do, what's next? Allowing people to marry cats and dogs?" (Some people actually made this argument before same-sex marriage was legalized in the U.S.)

Of course, sometimes decisions do start a chain reaction, which could be bad. The slippery slope device only becomes a fallacy when there's no evidence to suggest that chain reaction would actually occur.

Language to watch out for: "If we do that, then what's next?"

​"There is no alternative"

A modification of the false dilemma, this fallacy (often abbreviated to TINA) argues for a specific position because there are no realistic alternatives. Former British Prime Minister Margaret Thatcher used this exact line as a slogan to defend capitalism, and it's still used today to that same end: Sure, capitalism has its problems, but we've seen the horrors that occur when we try anything else, so there is no alternative.

Language to watch out for: "If I had a magic wand…" "What else are we going to do?!"

Ad hoc arguments

An ad hoc argument isn't really a logical fallacy, but it is a fallacious rhetorical strategy that's common and often hard to spot. It occurs when someone's claim is threatened with counterevidence, so they come up with a rationale to dismiss the counterevidence, hoping to protect their original claim. Ad hoc claims aren't designed to be generalizable. Instead, they're typically invented in the moment. RationalWiki provides an example:

Alice: "It is clearly said in the Bible that the Ark was 450 feet long, 75 feet wide and 45 feet high."

Bob: "A purely wooden vessel of that size could not be constructed; the largest real wooden vessels were Chinese treasure ships which required iron hoops to build their keels. Even the Wyoming which was built in 1909 and had iron braces had problems with her hull flexing and opening up and needed constant mechanical pumping to stop her hold flooding."

Alice: "It's possible that God intervened and allowed the Ark to float, and since we don't know what gopher wood is, it is possible that it is a much stronger form of wood than any that comes from a modern tree."

Snow job

This fallacy occurs when someone doesn't really have a strong argument, so they just throw a bunch of irrelevant facts, numbers, anecdotes and other information at the audience to confuse the issue, making it harder to refute the original claim. Example:

  • A tobacco company spokesperson who is confronted about the health risks of smoking, but then proceeds to show graph after graph depicting many of the other ways people develop cancer, and how cancer metastasizes in the body, etc.

Watch out for long-winded, data-heavy arguments that seem confusing by design.

​McNamara fallacy

Named after Robert McNamara, the U.S. secretary of defense from 1961 to 1968, this fallacy occurs when decisions are made based solely on quantitative metrics or observations, ignoring other factors. It stems from the Vietnam War, in which McNamara sought to develop a formula to measure progress in the war. He decided on bodycount. But this "objective" formula didn't account for other important factors, such as the possibility that the Vietnamese people would never surrender.

You could also imagine this fallacy playing out in a medical situation. Imagine a terminal cancer patient has a tumor, and a certain procedure helps to reduce the size of the tumor, but also causes a lot of pain. Ignoring quality of life would be an example of the McNamara fallacy.

Language to watch out for: "You can't measure that, so it's not important."

How accountability at work can transform your organization

If you don't practice accountability at work you're letting the formula for success slip right through your hands.

  • What is accountability? It's a tool for improving performance and, once its potential is thoroughly understood, it can be leveraged at scale in any team or organization.
  • In this lesson for leaders, managers, and individuals, Shideh Sedgh Bina, a founding partner of Insigniam and the editor-in-chief of IQ Insigniam Quarterly, explains why it is so crucial to success.
  • Learn to recognize the mindset of accountable versus unaccountable people, then use Shideh's guided exercise as a template for your next post-project accountability analysis—whether that project was a success or it fell short, it's equally important to do the reckoning.

What if Middle-earth was in Pakistan?

Iranian Tolkien scholar finds intriguing parallels between subcontinental geography and famous map of Middle-earth

Could this former river island in the Indus have inspired Tolkien to create Cair Andros, the ship-shaped island in the Anduin river?

Image: Mohammad Reza Kamali, reproduced with kind permission
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  • J.R.R. Tolkien himself hinted that his stories are set in a really ancient version of Europe.
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An eight-metre-long Whale shark swims with other fish at the Okinawa Churaumi Aquarium on February 26, 2010 in Motobu, Okinawa, Japan.

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A massive star has mysteriously vanished, confusing astronomers

A gigantic star makes off during an eight-year gap in observations.

Image source: ESO/L. Calçada
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  • The massive star in the Kinsman Dwarf Galaxy seems to have disappeared between 2011 and 2019.
  • It's likely that it erupted, but could it have collapsed into a black hole without a supernova?
  • Maybe it's still there, but much less luminous and/or covered by dust.

A "very massive star" in the Kinman Dwarf galaxy caught the attention of astronomers in the early years of the 2000s: It seemed to be reaching a late-ish chapter in its life story and offered a rare chance to observe the death of a large star in a region low in metallicity. However, by the time scientists had the chance to turn the European Southern Observatory's (ESO) Very Large Telescope (VLT) in Paranal, Chile back around to it in 2019 — it's not a slow-turner, just an in-demand device — it was utterly gone without a trace. But how?

The two leading theories about what happened are that either it's still there, still erupting its way through its death throes, with less luminosity and perhaps obscured by dust, or it just up and collapsed into a black hole without going through a supernova stage. "If true, this would be the first direct detection of such a monster star ending its life in this manner," says Andrew Allan of Trinity College Dublin, Ireland, leader of the observation team whose study is published in Monthly Notices of the Royal Astronomical Society.

So, em...

Between astronomers' last look in 2011 and 2019 is a large enough interval of time for something to happen. Not that 2001 (when it was first observed) or 2019 have much meaning, since we're always watching the past out there and the Kinman Dwarf Galaxy is 75 million light years away. We often think of cosmic events as slow-moving phenomena because so often their follow-on effects are massive and unfold to us over time. But things happen just as fast big as small. The number of things that happened in the first 10 millionth of a trillionth of a trillionth of a trillionth of a second after the Big Bang, for example, is insane.

In any event, the Kinsman Dwarf Galaxy, or PHL 293B, is far way, too far for astronomers to directly observe its stars. Their presence can be inferred from spectroscopic signatures — specifically, PHL 293B between 2001 and 2011 consistently featured strong signatures of hydrogen that indicated the presence of a massive "luminous blue variable" (LBV) star about 2.5 times more brilliant than our Sun. Astronomers suspect that some very large stars may spend their final years as LBVs.

Though LBVs are known to experience radical shifts in spectra and brightness, they reliably leave specific traces that help confirm their ongoing presence. In 2019 the hydrogen signatures, and such traces, were gone. Allan says, "It would be highly unusual for such a massive star to disappear without producing a bright supernova explosion."

The Kinsman Dwarf Galaxy, or PHL 293B, is one of the most metal-poor galaxies known. Explosive, massive, Wolf-Rayet stars are seldom seen in such environments — NASA refers to such stars as those that "live fast, die hard." Red supergiants are also rare to low Z environments. The now-missing star was looked to as a rare opportunity to observe a massive star's late stages in such an environment.

Celestial sleuthing

In August 2019, the team pointed the four eight-meter telescopes of ESO's ESPRESSO array simultaneously toward the LBV's former location: nothing. They also gave the VLT's X-shooter instrument a shot a few months later: also nothing.

Still pursuing the missing star, the scientists acquired access to older data for comparison to what they already felt they knew. "The ESO Science Archive Facility enabled us to find and use data of the same object obtained in 2002 and 2009," says Andrea Mehner, an ESO staff member who worked on the study. "The comparison of the 2002 high-resolution UVES spectra with our observations obtained in 2019 with ESO's newest high-resolution spectrograph ESPRESSO was especially revealing, from both an astronomical and an instrumentation point of view."

Examination of this data suggested that the LBV may have indeed been winding up to a grand final sometime after 2011.

Team member Jose Groh, also of Trinity College, says "We may have detected one of the most massive stars of the local Universe going gently into the night. Our discovery would not have been made without using the powerful ESO 8-meter telescopes, their unique instrumentation, and the prompt access to those capabilities following the recent agreement of Ireland to join ESO."

Combining the 2019 data with contemporaneous Hubble Space Telescope (HST) imagery leaves the authors of the reports with the sense that "the LBV was in an eruptive state at least between 2001 and 2011, which then ended, and may have been followed by a collapse into a massive BH without the production of an SN. This scenario is consistent with the available HST and ground-based photometry."


A star collapsing into a black hole without a supernova would be a rare event, and that argues against the idea. The paper also notes that we may simply have missed the star's supernova during the eight-year observation gap.

LBVs are known to be highly unstable, so the star dropping to a state of less luminosity or producing a dust cover would be much more in the realm of expected behavior.

Says the paper: "A combination of a slightly reduced luminosity and a thick dusty shell could result in the star being obscured. While the lack of variability between the 2009 and 2019 near-infrared continuum from our X-shooter spectra eliminates the possibility of formation of hot dust (⪆1500 K), mid-infrared observations are necessary to rule out a slowly expanding cooler dust shell."

The authors of the report are pretty confident the star experienced a dramatic eruption after 2011. Beyond that, though:

"Based on our observations and models, we suggest that PHL 293B hosted an LBV with an eruption that ended sometime after 2011. This could have been followed by
(1) a surviving star or
(2) a collapse of the LBV to a BH [black hole] without the production of a bright SN, but possibly with a weak transient."

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