Marketing the Recession With Hyundai and Wendy's
As the economy continues to spiral downward with seemingly no end in sight, the hardest hit industries have had to adapt in kind. Like a Faustian bargain to keep the consumer cycle in motion, the incentives are being offered to any market that might bite.
Automakers like Hyundai are creating agreements like its “Assurance”policy by which the company will cover car payments for up to three months in the event of job loss and, barring a more long-term solution, allow the buyer to return the car if insolvency looms. Distancing itself from the slurry of institutional failures, Bank of America’s latest campaign touts its commitment to “Strength. Stability. Opportunity”. The real estate industry no longer flaunts the lush language of luxury, highlighting instead price reductions to lure cautious buyers back to the market. Even Wendy’s national ad campaign uses the tagline “3conomics” to promote its recession inspired $0.99 value menu.
Unfortunately, these same print and television ads are sandwiched between the continual stream of headlines on the dire state of the economy, creating a perfect storm for consumer anxiety. While the marketplace has quickly adapted its tone to match the reality faced by cautious consumers, the most recent economic status reports suggest that in spite of these efforts consumers aren’t biting anything except their nails. Can these marketing campaigns spur the economy by ushering a new era of thrifty consumer spending, or have they been defeated from the outset by confirming new economic realities and perpetuating a cycle of consumer fear?
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
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- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
It marks a major shift in the government's battle against the opioid crisis.
- The nation's sixth-largest drug distributor is facing criminal charges related to failing to report suspicious drug orders, among other things.
- It marks the first time a drug company has faced criminal charges for distributing opioids.
- Since 1997, nearly 222,000 Americans have died from prescription opioids, partly thanks to unethical doctors who abuse the system.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
The real Game of Thrones might be who best leverages the hit HBO show to shape political narratives.
- Sen. Elizabeth Warren argues that Game of Thrones is primarily about women in her review of the wildly popular HBO show.
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- Her review serves as another example of using Game of Thrones as a political analogy and a tool for framing political narratives.
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