Lessons in Personal Branding: Balancing Publicity With True Identity
There are two inherently competing notions about personal branding that deserve mention. The first: creating a personal brand helps define us as individuals. The second: when we all enter one space, we create so much noise that our individual messages are lost in the static.
The notion of sameness is as old as society itself, but Americans have always broken this mold and encouraged rugged individualism, which affects everything from the way we dress to our avatars.
Personalization is an ideal that we all cling to, in the hopes of being perceived as unique. Indeed, many of us crave a coveted middle ground where we can stand out while fitting in, and it's easy to argue that by branding yourself you're simultaneously developing your individuality and limiting who you are, how you're perceived, and, ultimately, how you are judged.
Think of it like this. By saying you're right handed, you tell the world that you're not left handed. See, you've just limited yourself. The point is, you can't define who you are without somehow saying what it is that you're not. The purpose of personal branding is to define yourself in a way that evinces your value to other people without sacrificing your identity or your integrity.
In a culture that puts a premium on the sanctity of individualism, is there benefit in personal branding if in the process of defining ourselves we dilute our identity? Maybe identity is never immutable in personal branding. But, if you're known as a left-handed pitcher and your arm gives out, how do you reinvent yourself without giving up your ball game? That's the tough question.
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
Progressive America would be half as big, but twice as populated as its conservative twin.
- America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
- Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
- Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.
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- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
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