What Good Design Can Teach Us About Motivation

It may be tempting to think that if you want to be innovative, your office has to “have all these weird things going on." Not so, says Tim Brown, CEO of IDEO. The real power comes from shaking things up.


What's the Big Idea?

Google keeps flamingos in the courtyard of one of its campuses. Pixar’s studios have more in common aesthetically with a theme park than with the cubicle-and-filing cabinet arrangement that has come to symbolize the soullessness of office drudgery to anyone born after the 1960's. So it may be tempting to think that if your work is creative, your office has to be "designy," to “have all these weird things going on," says Tim Brown, CEO of IDEO, a global design consultancy whose client list includes Seventh Generation, 3M, and the US Department of Energy. 

But there's more to design than a fresh coat of paint. Organizations can also be beautiful. "Design thinking is simple," says Brown. "It’s about applying the principles and methods that designers have developed over decades to a broader set of challenges faced by business, government and society," and finding human-centered ways to solve them. 


Design thinking provides a deeper, more meaningful way to address the increasingly pressing issue of employee engagement than the quirkiness of some modern office spaces would suggest. The real power in an innovative and playful work environment comes from shaking things up, interrupting calcified expectations about what life as a grown-up is like. 

In Brown’s words:

Increasing the creativity and productivity... in a workplace is not about having policies. It’s about behavior. It’s about leaders showing that they are engaged in the challenges that their teams are trying to tackle. It’s about sharing ideas. The more the space can be transparent, [the more] people [will] give advice and give help. 

The more people post their ideas up on the walls or on computer websites or somewhere internal to the company, the more transparent you can make the flow of information, and the more likely it is you’re going to get help from somebody who has a good idea but hadn’t known what you’d been working on... A large part of how you get more creative productivity out of people is having people feel good about working in teams [because] teams are more effective at solving complex problems.

What's the Significance?

So how do you make the leap from fun to meaning - from installing a ping-pong table, to giving employees the tools to collaborate and contribute to your organization? Brown has two words of advice:

1. Don’t sit in the background. Show intense interest in knowing what your customers do, what your users do. Don’t expect others to do it for you. If you’re in retail, then spend time on the shop floor. If you’re a manufacturer, go spend time with your customers and understand how they really use your products. If you’re a service organization, spend time on the front line understanding how the service really gets delivered.  

2. Take an interest in the progress that your teams are making. Don’t wait for them to bring the final idea to you. Understand the journey that they are going on. Bring your amazing experience, to help them come up with better judgments.

This post is part of the series Inside Employees' Minds, presented by Mercer.

Compelling speakers do these 4 things every single time

The ability to speak clearly, succinctly, and powerfully is easier than you think

Former U.S. President Barack Obama speaks during a Democratic Congressional Campaign Committee rally at the Anaheim Convention Center on September 8, 2018 in Anaheim, California. (Photo by Barbara Davidson/Getty Images)
Personal Growth

The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.

Keep reading Show less

Antimicrobial resistance is a growing threat to good health and well-being

Antimicrobial resistance is growing worldwide, rendering many "work horse" medicines ineffective. Without intervention, drug-resistant pathogens could lead to millions of deaths by 2050. Thankfully, companies like Pfizer are taking action.

Image courtesy of Pfizer.
Sponsored
  • Antimicrobial-resistant pathogens are one of the largest threats to global health today.
  • As we get older, our immune systems age, increasing our risk of life threatening infections. Without reliable antibiotics, life expectancy could decline for the first time in modern history.
  • If antibiotics become ineffective, common infections could result in hospitalization or even death. Life-saving interventions like cancer treatments and organ transplantation would become more difficult, more often resulting in death. Routine procedures would become hard to perform.
  • Without intervention, resistant pathogens could result in 10 million annual deaths by 2050.
  • By taking a multi-faceted approach—inclusive of adherence to good stewardship, surveillance and responsible manufacturing practices, as well as an emphasis on prevention and treatment—companies like Pfizer are fighting to help curb the spread.
Keep reading Show less

A UN-style partition plan for 'red' and 'blue' America

Progressive America would be half as big, but twice as populated as its conservative twin

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences
  • Perhaps the best way to stop the infighting is to go for a divorce – and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Keep reading Show less