The Crisis of Meaning in the Millennial Workforce

Let me get this straight. I’m supposed to come to work with you and work every day with the singular goal of maximizing the value for faceless, nameless people who could blow us off in a nanosecond if they had a bad hair day. Am I right?

What's the Big Idea?


For all the talk of trailblazing, the most successful businesses of the 20th century made it to the top by maintaining an edge in the same singular pursuit: maximizing shareholder value.

The dominant mode of thinking at the time was, "Keep your eye on the prize" - profit, of course - at all costs, whether that meant to the environment, to other companies, to some employees who saw their wages drop even as they became more productive. Forget that profit is your raison d'être, and you risked being perceived as self-indulgent, wishy-washy, irrelevant. What’s the matter with this picture?

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