It’s possible that over time that we can develop the equivalent of almost a one-click shopping across the internet.  That has not been setup yet.  It hasn’t been setup for content either. 

One of the things I would like and almost started a company myself to do is to make sure that I can go on any content site and read articles and be charged for it, maybe a penny a page across hundreds and hundreds of sites and make that truly seamless, but it has to be linked and security issues have to be linked and taken care of. 

So that is what has been in the way so far is that there is still is some fraud that occurs for websites by people who have stolen credit cards generally offline, not online out there and that’s getting in the way of perfectly seamless shopping to date.  

In Their Own Words is recorded in Big Think's studio.

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