Why I Bet on Seinfeld
You’ve got to listen to your gut.
When we developed the Seinfeld show, we took a bet on Jerry Seinfeld, who was not a household name. But Jerry had a voice. He was appearing on Late Night, on The Tonight Show, had some commercials out there, his voice of observational comedy, looking at the world around him, that voice was really starting to come into its own.
So Jerry was on the bubble and his manager said, “What about Jerry,” and our response was, well, okay. Now, no one knew quite what the show would be, but, ultimately, Jerry and Larry David decided that they wanted to write about characters that they knew, about the lives and the way people talked and what they did, the kind of stupid, little, crazy things that they did. And we said that's sounds interesting. Let’s take a shot.
And we read the script and it was without the normal story drive of most comedies. It meandered and yet it was funny. And we thought we’ve got to give it a shot and it screened well. When we screened that pilot, we said, hey, we might be on to something here. Then, the research came in, a disaster, absolute, unmitigated disaster. They knew, a number of people knew Jerry Seinfeld, they just didn't like the show. They thought if we did anything, keep going with Jerry just doing stand-up. And, of course, in many of the early seasons, Jerry did a little bit of stand-up and that teed up the episode. But that research report was so negative that it scared us, and we picked up a couple of shows that were terrible and they failed quickly. And we asked ourselves, should we let this get away?
So we ordered a grand total of four half-hours of Seinfeld, and Jerry and Larry David went to work. We did give them one note, add a girl, and Julia Louis-Dreyfus was added to the show. And there was something about those episodes, as crazy as they were, “The Chinese Restaurant, “Parking Garage,” not a lot happened, but you kind of loved those characters and they were funny. Put them on in the summer, no original competition, it did okay, not great, but our gut said there's something here.
And I think that's really the key, is you’ve got to listen to your gut. When in life do you get a black and white printout that says this is what you should do? It just doesn't happen. We started to think about what were the things that we wanted to watch. We stopped thinking that the audience was some alien robotic someone out there and we were guessing how to make them happy and said, how do we make ourselves happy, how do we want to race to television set, and I think that was a key to our success. We listened to our gut, we ignored the research and we then a vision, in this case Jerry Seinfeld, Larry David, their vision made us very uncomfortable. Where they were going, no one had ever gone before. And yet, rather than say no, rather than use our power, shut them down, we took a deep breath and said I don't know if it’ll work, but if this is what you believe in, go ahead and take a shot.
What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.
- Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
- Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
- Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
Neuroscience is working to conquer some of the human body's cruelest conditions: Paralysis, brain disease, and schizophrenia.
- Neuroscience and engineering are uniting in mind-blowing ways that will drastically improve the quality of life for people with conditions like epilepsy, paralysis or schizophrenia.
- Researchers have developed a brain-computer interface the size of a baby aspirin that can restore mobility to people with paralysis or amputated limbs. It rewires neural messages from the brain's motor cortex to a robotic arm, or reroutes it to the person's own muscles.
- Deep brain stimulation is another wonder of neuroscience that can effectively manage brain conditions like epilepsy, Parkinson's, and may one day mitigate schizophrenia so people can live normal, independent lives.
As Game of Thrones ends, a revealing resolution to its perplexing geography.
- The fantasy world of Game of Thrones was inspired by real places and events.
- But the map of Westeros is a good example of the perplexing relation between fantasy and reality.
- Like Britain, it has a Wall in the North, but the map only really clicks into place if you add Ireland.
A recent study gives new meaning to the saying "fake it 'til you make it."
- The study involves four experiments that measured individuals' socioeconomic status, overconfidence and actual performance.
- Results consistently showed that high-class people tend to overestimate their abilities.
- However, this overconfidence was misinterpreted as genuine competence in one study, suggesting overestimating your abilities can have social advantages.
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