Why I Bet on Seinfeld
You’ve got to listen to your gut.
When we developed the Seinfeld show, we took a bet on Jerry Seinfeld, who was not a household name. But Jerry had a voice. He was appearing on Late Night, on The Tonight Show, had some commercials out there, his voice of observational comedy, looking at the world around him, that voice was really starting to come into its own.
So Jerry was on the bubble and his manager said, “What about Jerry,” and our response was, well, okay. Now, no one knew quite what the show would be, but, ultimately, Jerry and Larry David decided that they wanted to write about characters that they knew, about the lives and the way people talked and what they did, the kind of stupid, little, crazy things that they did. And we said that's sounds interesting. Let’s take a shot.
And we read the script and it was without the normal story drive of most comedies. It meandered and yet it was funny. And we thought we’ve got to give it a shot and it screened well. When we screened that pilot, we said, hey, we might be on to something here. Then, the research came in, a disaster, absolute, unmitigated disaster. They knew, a number of people knew Jerry Seinfeld, they just didn't like the show. They thought if we did anything, keep going with Jerry just doing stand-up. And, of course, in many of the early seasons, Jerry did a little bit of stand-up and that teed up the episode. But that research report was so negative that it scared us, and we picked up a couple of shows that were terrible and they failed quickly. And we asked ourselves, should we let this get away?
So we ordered a grand total of four half-hours of Seinfeld, and Jerry and Larry David went to work. We did give them one note, add a girl, and Julia Louis-Dreyfus was added to the show. And there was something about those episodes, as crazy as they were, “The Chinese Restaurant, “Parking Garage,” not a lot happened, but you kind of loved those characters and they were funny. Put them on in the summer, no original competition, it did okay, not great, but our gut said there's something here.
And I think that's really the key, is you’ve got to listen to your gut. When in life do you get a black and white printout that says this is what you should do? It just doesn't happen. We started to think about what were the things that we wanted to watch. We stopped thinking that the audience was some alien robotic someone out there and we were guessing how to make them happy and said, how do we make ourselves happy, how do we want to race to television set, and I think that was a key to our success. We listened to our gut, we ignored the research and we then a vision, in this case Jerry Seinfeld, Larry David, their vision made us very uncomfortable. Where they were going, no one had ever gone before. And yet, rather than say no, rather than use our power, shut them down, we took a deep breath and said I don't know if it’ll work, but if this is what you believe in, go ahead and take a shot.
The bid to buy Greenland is unlikely to become seriously considered.
- Greenland and Danish officials alike think the idea is ridiculous.
- The island is an autonomous state, and it's unlikely the Danish would sell it because of yearly subsidies costs.
- After hearing the Danish Prime Minister call the idea absurd, Trump cancelled their forthcoming meeting.
Some games are just for fun, others are for thought provoking statements on life, the universe, and everything.
- Video games are often dismissed as fun distractions, but some of them dive into deep issues.
- Through their interactive play elements, these games approach big issues intelligently and leave you both entertained and enlightened.
- These five games are certainly not the only games that cover these topics or do so well, but are a great starting point for somebody who wants to play something thought provoking.
In a new study, people who posted a lot of selfies were generally viewed as less likeable and more lonely.
- A new study examined how people perceive others' Instagram accounts, and whether those perceptions match up with how the posters rate their own personalities.
- The results show that people react far more positively to "posies," which are photos of the poster taken by another person.
- Still, it remains unclear exactly why people view selfies relatively negatively.