The Only Sane Response to Change
The only sane response to change is to find the opportunity in it.
JEFF JARVIS, author of Gutenberg the Geek (Amazon Publishing), Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011) and What Would Google Do? (HarperCollins 2009), blogs about media and news at Buzzmachine.com. He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism.
He is consulting editor and a partner at Daylife, a news startup. He consults for media companies and is a public speaker. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.
So much of what happens in my business - journalism - is people are now lamenting the change that is occurring. Well there is not much you can do about it. The only sane response to change is to find the opportunity in it. So I tell students to look for that opportunity and sometimes you’re looking for vulnerability in legacy players. Sometimes you’re looking for new opportunities that are brought on by technology.
The other thing I think is important is that we’re just at the bare beginning of this momentous change. I think we tend to think of the change we’re undergoing as happening at a very rapid pace, but I've come to wonder lately whether it’s in fact happening very slowly and we’re just at the very beginning of this change. Elizabeth Eisenstein, who is a key scholar of Gutenberg said that it took 50 years for the book to take on its own form as a book. If you look today at books, magazines and newspapers online or on tablets they’re still recognizable as books, magazines and newspapers. We haven’t really reinvented things enough.
So we just released some work at CUNY today about trying to map out new technology opportunities with journalism and Nick Decapolis a PhD we hired to do this really found a lot of areas of technology that really haven’t been explored much at all with journalism, so there are huge opportunities to go and look for them, not just try to recreate and preserve the old business models, but go ahead and disrupt and find the new opportunities.
In Their Own Words is recorded in Big Think's studio.
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