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The Movie Trailer as the New Model of Marketing
Movie trailers are a perfect example of content that goes viral.
Movie trailers are a perfect example of content that goes viral and in fact, movie marketers have learned that they don't need to spend as much money on advertising now because they can put their trailers out there and the consumers become the distribution vehicle.
The Internet is the distribution vehicle. YouTube is the distribution vehicle, as opposed to having to push it out through television, so more and more marketers are going to have to connect with that type of marketing.
Television programming is the next wave of viral media that we're going to see where more and more TV ads are going to be promotional ads for TV programs and for all types of video content. Online video content is going to become very short-form snippets that consumers can capture, that they can share easily on Facebook or through Twitter, where they can participate in the way that they can with Instagram.
They're going to want to be able to mash up videos and push them out there. They're going to want to control that content as opposed to having it pushed to them. So I think the movie, the theatrical movie business and the video business is an early indication of the way much of marketing will grow where more and more of it will be viral and less and less of it will be paid and that's a challenge to media companies that are dependent on paid advertising. They're going to have to figure out new models.
Those models I think will focus around sponsorships. Marketers will go back to the early 50s when they sponsored a particular television program. Now they'll sponsor that program across all its platforms, not just insert a commercial on its first airing on television, but be a part of it, help market it, help socialize it across all the platforms for a long period of time.
In Their Own Words is recorded in Big Think's studio.
Image courtesy of Shutterstock
Physicist Frank Wilczek proposes new methods of searching for extraterrestrial life.
- Nobel Prize-winning physicist Frank Wilczek thinks we are not searching for aliens correctly.
- Instead of sending out and listening for signals, he proposes two new methods of looking for extraterrestrials.
- Spotting anomalies in planet temperature and atmosphere could yield clues of alien life, says the physicist.
1. Atmosphere chemistry<p>Like we found out with our own effect on the Earth's atmosphere, making a <a href="https://ozonewatch.gsfc.nasa.gov/facts/hole_SH.html" target="_blank">hole in the ozone layer</a>, the gases around a planet can be impacted by its inhabitants. "Atmospheres are especially significant in the search for alien life," <a href="https://www.wsj.com/articles/looking-for-signs-of-alien-technology-11581605907" target="_blank">writes Wilczek</a> "because they might be affected by biological processes, the way that photosynthesis on Earth produces nearly all of our planet's atmospheric oxygen."</p><p>But while astrobiology can provide invaluable clues, so can looking for the signs of alien technology, which can also be manifested in the atmosphere. An advanced alien civilization might be colonizing other planets, turning their atmospheres to resemble the home planets. This makes sense considering our own plans to terraform other planets like Mars to allow us to breathe there. Elon Musk even <a href="https://www.space.com/elon-musk-serious-nuke-mars-terraforming.html" target="_blank">wants to nuke the red planet.</a></p>
The Most Beautiful Equation: How Wilczek Got His Nobel<div class="rm-shortcode" data-media_id="ijBZzuI2" data-player_id="FvQKszTI" data-rm-shortcode-id="061a3de613c45f42b05432a2949e7caa"> <div id="botr_ijBZzuI2_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/ijBZzuI2-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/ijBZzuI2-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/ijBZzuI2-FvQKszTI.js"></script> </div>
2. Planet temperatures<p>Wilczek also floats another idea - what if an alien civilization created a greenhouse effect to raise the temperature of a planet? For example, if extraterrestrials were currently researching Earth, they would likely notice the increased levels of carbon dioxide that are <a href="https://www.epa.gov/ghgemissions/overview-greenhouse-gases" target="_blank">heating up</a> our atmosphere. Similarly, we can looks for such signs around the exoplanets.</p><p>An advanced civilization might also be heating up planets to raise their temperatures to uncover resources and make them more habitable. Unfreezing water might be one great reason to turn up the thermostat. </p><p>Unusually high temperatures can also be caused by alien manufacturing and the use of artificial energy sources like nuclear fission or fusion, suggests the scientist. Structures like the hypothetical <a href="https://bigthink.com/paul-ratner/this-mind-bending-scale-predicts-the-power-of-advanced-civilizations" target="_self">Dyson spheres</a>, which could be used to harvest energy from stars, can be particularly noticeable. </p>
Wilczek: Why 'Change without Change' Is One of the Fundamental Principles of the ...<div class="rm-shortcode" data-media_id="KrUgLGWm" data-player_id="FvQKszTI" data-rm-shortcode-id="cc13c3c65924439c1992935c61ab8977"> <div id="botr_KrUgLGWm_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/KrUgLGWm-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/KrUgLGWm-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/KrUgLGWm-FvQKszTI.js"></script> </div>
As patients approached death, many had dreams and visions of deceased loved ones.
One of the most devastating elements of the coronavirus pandemic has been the inability to personally care for loved ones who have fallen ill.
Research reveals a new evolutionary feature that separates humans from other primates.
- Researchers find a new feature of human evolution.
- Humans have evolved to use less water per day than other primates.
- The nose is one of the factors that allows humans to be water efficient.
A model of water turnover for humans and chimpanzees who have similar fat free mass and body water pools.
Credit: Current Biology
Being skeptical isn't just about being contrarian. It's about asking the right questions of ourselves and others to gain understanding.