Take Risks with the Fresh and New
Embrace change. Embrace what that future is. Don't fear it because that's your biggest upside.
Warren W. Littlefield is an American former television executive. A protégé of Brandon Tartikoff, Littlefield developed Cheers, The Cosby Show, and The Golden Girls as senior and executive vice president of NBC Entertainment under Tartikoff. During his time as president of NBC, Littlefield created hit shows for the network throughout the 1990s such as Seinfeld, The Fresh Prince of Bel-Air, Wings, Blossom, Law & Order, Mad About You, Sisters, Frasier, Friends, ER, Homicide: Life on the Street, Caroline in the City, NewsRadio, 3rd Rock from the Sun, Suddenly Susan, Just Shoot Me!, Will & Grace and The West Wing.
I believed that one of the magical things that happens in television is you turn it on and someone comes into your home, into your life, and there's nothing more exciting than making that bond with talent, having that sense of discovery. So fresh is not always tested. Fresh is not guaranteed, but it’s your biggest upside. Cut against the grain.
Will & Grace did that. And that really was the name of the game for us. Take a risk, go with Jerry Seinfeld and Larry David who had never done it before. They scared us. And yet, there was something fresh and original.
Take a deep breath, know it might be the last one you take in that job, but magic happens. And there seems to be an insatiable appetite for something new and for that sense of discovery. So embrace change. Embrace what that future is. Don't fear it because that's your biggest upside.
In Their Own Words is recorded in Big Think's studio.
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