Ideas

First idea: What's important isn't the idea, its conveying the idea, articulating the idea, getting it into other people's minds and spirits, selling the idea.  The first move in any collective endeavor, and every endeavor worth its salt is collective, is selling the idea.  Not really having the idea, since they are a dime a dozen.  They're like opinions.  But getting other people sold on the idea, enthusiastic about it, on fire about it, willing to devote their time to it (or to you), that's the first real task.  So this shouldn' be called "create an idea" it should be called "share an idea" (for the touchy feely types) or "pitch an idea" (for the pragmatic business types) since that's the first real challenge and the first step in doing something in the world.

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