Your Brain Could Sell You Out

Researchers hoping to fuse neuroscience with marketing are studying brain patterns of consumers with the goal of tapping into their subconscious material desires.

Researchers hoping to fuse neuroscience with marketing are studying brain patterns of consumers with the goal of tapping into their subconscious material desires. "The ability to predict from brain scans alone what a person intends to buy, while leaving the potential buyer none the wiser, could bring much-needed rigour to efforts to meld marketing and neuroscience, says Brian Knutson, a neuroscientist at Stanford University in California who was not involved in the research. Neuromarketing, as this field is known, has been employed by drug firms, Hollywood studios and even the Campbell Soup Company to sell their wares, despite little published proof of its effectiveness."

3D printing might save your life one day. It's transforming medicine and health care.

What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.

Northwell Health
Sponsored by Northwell Health
  • Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
  • Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
  • Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
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Big Think Edge
  • In some fundamental ways, humans haven't changed all that much since the days when we were sitting around communal fires, telling tales.
  • Although we don't always recognize them as such, stories, symbols, and rituals still have tremendous, primal power to move us and shape our lives.
  • This is no less true in the workplace than it is in our personal lives.

Has a black hole made of sound confirmed Hawking radiation?

One of Stephen Hawking's predictions seems to have been borne out in a man-made "black hole".

Image source: NASA/JPL-Caltech
Surprising Science
  • Stephen Hawking predicted virtual particles splitting in two from the gravitational pull of black holes.
  • Black holes, he also said, would eventually evaporate due to the absorption of negatively charged virtual particles.
  • A scientist has built a black hole analogue based on sound instead of light.
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Big Think Edge
  • The word "creative" is sometimes waved around like a badge of honor. We speak of creativity in hushed tones, as the special province of the "talented". In reality, the creative process is messy, open, and vulnerable.
  • For this reason, creativity is often at its best in a group setting like brainstorming. But in order to work, the group creative process needs to be led by someone who understands it.
  • This sense of deep trust—that no idea is too silly, that every creative impulse is worth voicing and considering—is essential to producing great work.