Your Brain Could Sell You Out

Researchers hoping to fuse neuroscience with marketing are studying brain patterns of consumers with the goal of tapping into their subconscious material desires.

Researchers hoping to fuse neuroscience with marketing are studying brain patterns of consumers with the goal of tapping into their subconscious material desires. "The ability to predict from brain scans alone what a person intends to buy, while leaving the potential buyer none the wiser, could bring much-needed rigour to efforts to meld marketing and neuroscience, says Brian Knutson, a neuroscientist at Stanford University in California who was not involved in the research. Neuromarketing, as this field is known, has been employed by drug firms, Hollywood studios and even the Campbell Soup Company to sell their wares, despite little published proof of its effectiveness."

Orangutans exhibit awareness of the past

Orangutans join humans and bees in a very exclusive club

(Eugene Sim/Shutterstock)
Surprising Science
  • Orangutan mothers wait to sound a danger alarm to avoid tipping off predators to their location
  • It took a couple of researchers crawling around the Sumatran jungle to discover the phenomenon
  • This ability may come from a common ancestor
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China’s artificial sun reaches fusion temperature: 100 million degrees

In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.

Credit: EAST Team
Surprising Science
  • The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
  • Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
  • Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
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Understand your own mind and goals via bullet journaling

Journaling can help you materialize your ambitions.

Videos
  • Organizing your thoughts can help you plan and achieve goals that might otherwise seen unobtainable.
  • The Bullet Journal method, in particular, can reduce clutter in your life by helping you visualize your future.
  • One way to view your journal might be less of a narrative and more of a timeline of decisions.
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