"We all know that real men don’t eat quiche," says Miller McCune. "New research suggests men opt for foods associated with a masculine identity — even if it means passing up something they prefer...Boys learn at an early age that certain foods (red meat, beer) are associated with masculinity, while others (fish, vegetables, yogurt) are considered feminine. Eating gender-appropriate grub becomes a way of affirming one’s manliness. As they grow into men, those choices gradually become habitual. That’s the conclusion of newly published research, which suggests the association of certain foods with masculine norms drives men’s culinary choices well into adulthood."