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Apple Mesmerizes Us Without Having the Best Products

Even though we can get better, faster, cheaper products elsewhere, the market always goes with Apple.

We all come rushing when Apple calls. Tech consumers and businesses prefer Apple products even though other companies have superior products. But why?

It's an astounding phenomenon, writes Vlad Savov of The Verge. Take Apple Pay for instance. Savov writes, “Apple strode into a fragmented, fiercely territorial and competitive field and managed to unite everyone, primarily on the strength of the iPhone’s unique history of creating industries and revenue sources where there once were none.”

There are technologies and capabilities that can be found in products years ahead of Apple.

If we're judging purely based on specs, there are better options out there for sure. There are technologies and capabilities that can be found in products years ahead of Apple. The most recent Apple announcement saw the “revolutionary” new force touch added to its list of cool gesture controls, a feature the Huawei Mate S has. Likewise, the iOS 9 update promised multitasking capabilities on its latest iPad Air and new iPad Pro. What's more, a handy stylus accessory can be bought with its iPad Pro. These are things Samsung's tablets have had for years now. So, why do we buy what every other company already offers?

Apple is expected to "turn that technology into a transformative new mode of interaction."

Because, writes Savov, only Apple is expected to “turn that technology into a transformative new mode of interaction.” It's all about looking at Apple and what it has done with its products in the context of the company's history.

There are some people that want “bigger, faster, cheaper” products — these are things the market always demands, says social media guru Guy Kawasaki. But the difference between Apple and everyone else is Apple “creates a product or service before people can really define the need for that product or service.”

3D printing might save your life one day. It's transforming medicine and health care.

What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.

Northwell Health
Sponsored by Northwell Health
  • Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
  • Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
  • Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
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Neuroprosthetics and deep brain stimulation: Two big neuroscience breakthroughs

Neuroscience is working to conquer some of the human body's cruelest conditions: Paralysis, brain disease, and schizophrenia.

  • Neuroscience and engineering are uniting in mind-blowing ways that will drastically improve the quality of life for people with conditions like epilepsy, paralysis or schizophrenia.
  • Researchers have developed a brain-computer interface the size of a baby aspirin that can restore mobility to people with paralysis or amputated limbs. It rewires neural messages from the brain's motor cortex to a robotic arm, or reroutes it to the person's own muscles.
  • Deep brain stimulation is another wonder of neuroscience that can effectively manage brain conditions like epilepsy, Parkinson's, and may one day mitigate schizophrenia so people can live normal, independent lives.
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Why the south of Westeros is the north of Ireland

As Game of Thrones ends, a revealing resolution to its perplexing geography.

Image: YouTube / Doosh
Strange Maps
  • The fantasy world of Game of Thrones was inspired by real places and events.
  • But the map of Westeros is a good example of the perplexing relation between fantasy and reality.
  • Like Britain, it has a Wall in the North, but the map only really clicks into place if you add Ireland.
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Why it’s hard to tell when high-class people are incompetent

A recent study gives new meaning to the saying "fake it 'til you make it."

Surprising Science
  • The study involves four experiments that measured individuals' socioeconomic status, overconfidence and actual performance.
  • Results consistently showed that high-class people tend to overestimate their abilities.
  • However, this overconfidence was misinterpreted as genuine competence in one study, suggesting overestimating your abilities can have social advantages.
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//This will actually fire event. Should be called after consent was verifed