Watson Really a Fool

Those in charge of the artificial intelligence hype delight in exciting us and frightening us with the fiction of a machine that can think. It’s great theater, but that’s all it is.

Watson, the I.B.M.-built computer that won a game of "Jeopardy" last week over two human opponents, does not come within a million miles of replicating the achievements of everyday human thought. Watson’s builders know this; when they are interviewed they are careful to stay away from claims that their creation simulates human mental processes (although they also murmur something about future hopes). But those in charge of the artificial intelligence hype are not so careful and they delight in exciting us and frightening us with the fiction of a machine that can think. It’s great theater, or in Watson’s case, great television, but that’s all it is.

Watch: The first AI-scripted commercial is here, and it’s surprisingly good

A new AI-produced commercial from Lexus shows how AI might be particularly suited for the advertising industry.

Lexus
Technology & Innovation
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A study on flies may hold the key to future addiction treatments.

Scott Barbour/Getty Images
Mind & Brain
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Then again, maybe the study is fake news too.

ANGELA WEISS/AFP/Getty Images
Surprising Science
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