Third Party Links & the Future of Online Ads

Move away from the idea of getting people to click on ads and learn from sites which have generated a huge amount of loyalty online—like Drudge, Reddit, Techmeme and Fark.

What's the Latest Development?

In the ad industry, everyone wants to know the future of online advertising. Felix Salmon's advice is to move away from the idea of getting people to click on ads. Instead, he says, learn from sites which have generated huge loyalty online—such as Drudge, Reddit, Techmeme, or Fark, "or any number of other aggregators and curators with enormous followings."

What's the Big Idea?

Why do millions of people love these sites and visit them with astonishing regularity? Because they send them to fantastic third-party content, says Salmon. Creating an ad unit which is primarily links to great third-party sites gives people a reason to look at the ad and even click on it. "That click won’t take them to your site—but it’s still a great measure of engagement. And they will love you for sending them to great content."

China’s artificial sun reaches fusion temperature: 100 million degrees

In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.

Credit: EAST Team
Surprising Science
  • The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
  • Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
  • Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
Keep reading Show less

Project 100,000: The Vietnam War's cruel and deadly experiment

Military recruits are supposed to be assessed to see whether they're fit for service. What happens when they're not?

Flickr user Tommy Truong79
Politics & Current Affairs
  • During the Vietnam War, Robert McNamara began a program called Project 100,000.
  • The program brought over 300,000 men to Vietnam who failed to meet minimum criteria for military service, both physically and mentally.
  • Project 100,000 recruits were killed in disproportionate numbers and fared worse after their military service than their civilian peers, making the program one of the biggest—and possibly cruelest—mistakes of the Vietnam War.
Keep reading Show less

Here's how diverse the 116th Congress is set to become

The 116th Congress is set to break records in term of diversity among its lawmakers, though those changes are coming almost entirely from Democrats.

(Photo: MANDEL NGAN/AFP/Getty Images)
Politics & Current Affairs
  • Women and nonwhite candidates made record gains in the 2018 midterms.
  • In total, almost half of the newly elected Congressional representatives are not white men.
  • Those changes come almost entirely from Democrats; Republican members-elect are all white men except for one woman.
Keep reading Show less