Third Party Links & the Future of Online Ads

Move away from the idea of getting people to click on ads and learn from sites which have generated a huge amount of loyalty online—like Drudge, Reddit, Techmeme and Fark.

What's the Latest Development?

In the ad industry, everyone wants to know the future of online advertising. Felix Salmon's advice is to move away from the idea of getting people to click on ads. Instead, he says, learn from sites which have generated huge loyalty online—such as Drudge, Reddit, Techmeme, or Fark, "or any number of other aggregators and curators with enormous followings."

What's the Big Idea?

Why do millions of people love these sites and visit them with astonishing regularity? Because they send them to fantastic third-party content, says Salmon. Creating an ad unit which is primarily links to great third-party sites gives people a reason to look at the ad and even click on it. "That click won’t take them to your site—but it’s still a great measure of engagement. And they will love you for sending them to great content."

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Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
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This is the best (and simplest) world map of religions

Both panoramic and detailed, this infographic manages to show both the size and distribution of world religions.

(c) CLO / Carrie Osgood
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  • See how religions mix at both national and regional level.
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Photo by Alina Grubnyak on Unsplash
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