The Strength of Cognitive Dissonance
What happens when the only piece of evidence in support of a radical idea—e.g. that vaccines cause autism—is clearly and definitely refuted? Belief in the evidence is strengthened!
This is the theory of cognitive dissonance, first proposed by Leon Festinger, a psychologist at the University of Minnesota. In the summer of 1954, Festinger was reading the morning newspaper when he encountered a short article about Marion Keech, a housewife in suburban Minneapolis who was convinced that the apocalypse was coming. She had started getting messages from aliens a few years before, but now the messages were getting eerily specific. According to Sananda, an extra-terrestrial from the planet Clarion who was in regular contact with Keech, human civilization would be destroyed by a massive flood at midnight on December 20, 1954.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
Is it "perverseness," the "death drive," or something else?
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- It's an all-hands-on-deck moment in the arc of civilization.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.