The New Status-Conscious Consumer

Many people want to make it clear that they are deeply, deeply concerned about the world’s problems, so a growing number of goods are designed to convey this message.

Consumption is partly about pleasure: chocolate tastes good, silk feels soft and so on. But it is also about showing off, and what is deemed bragworthy has changed dramatically over time. In the 1950s it was about "keeping up with the Joneses"—amassing as much new stuff as your neighbours. Today everyone in the rich world has a washing machine, so people increasingly seek to advertise their hipness or virtue instead. Rather than buying their clothes from predictable European fashion houses, they trawl the world for exotic designs from Brazilian favelas or South African townships.

Stress is contagious–but resilience can be too

The way that you think about stress can actually transform the effect that it has on you – and others.

Big Think Edge
  • Stress is contagious, and the higher up in an organization you are the more your stress will be noticed and felt by others.
  • Kelly McGonigal teaches "Reset your mindset to reduce stress" for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
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Think of the closest planet to Earth... Wrong! Think again!

Three scientists publish paper proving that not Venus but Mercury is the closest planet to Earth

Strange Maps
  • Earth is the third planet from the Sun, so our closest neighbour must be planet two of four, right?
  • Wrong! Neither Venus nor Mars is the right answer.
  • Three scientists ran the numbers. In this YouTube video, one of them explains why our nearest neighbour is... Mercury!
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Horseshoe crabs are captured for their blue blood. That practice will soon be over.

The blood of horseshoe crabs is harvested on a massive scale in order to retrieve a cell critical to medical research. However, recent innovations might make this practice obsolete.

An Atlantic horseshoe crab in an aquarium. Photo: Domdomegg via Wikimedia Commons.
Surprising Science
  • Horseshoe crabs' blue blood is so valuable that a quart of it can be sold for $15,000.
  • This is because it contains a molecule that is crucial to the medical research community.
  • Today, however, new innovations have resulted in a synthetic substitute that may end the practice of farming horseshoe crabs for their blood.
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10 novels that brilliantly capture the American experience

The distance between the American dream and reality is expressed best through literature.

American novelist, writer, playwright, poet, essayist and civil rights activist James Baldwin poses at his home in Saint-Paul-de-Vence, southern France, on November 6, 1979. (Photo: Ralph Gatti/AFP/Getty Images)
  • Literature expands our ability to feel empathy and inspires compassion.
  • These ten novels tackle some facet of the American experience.
  • The list includes a fictional retelling of the first Native American to graduate from Harvard and hiding out in inner city Newark.
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