The Cell Phone as Tracking Device

Given incentives like product discounts, consumers are proving eager to hand over mobile phone data to businesses that want to track their movements.

New services are popping up that track people in real time to give businesses a more detailed picture of consumer habits than ever before. The new tracking services go beyond location-based apps such as Foursquare, which require users to actively check in. Rather, these startups connect the dots of where you go without your doing anything at all. In the past, this kind of location data could be obtained only by asking or paying consumers to fill out surveys. Even then, people might not remember exactly where they went after shopping at Target, or they might give the answers that they thought the questioner wanted to hear.

Biohacking: Why I'll live to be 180 years old

From computer hacking to biohacking, Dave Asprey has embarked on a quest to reverse the aging process.

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  • As a teenager, founder of Bulletproof, Dave Asprey, began experiencing health issues that typically plague older adults.
  • After surrounding himself with anti-aging researchers and scientists, he discovered the tools of biohacking could dramatically change his life and improve his health.
  • He's now confident he'll live to at least 180 years old. "It turns out that those tools that make older people young make younger people kick ass," he says.
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First solar roadway in France turned out to be a 'total disaster'

French newspapers report that the trial hasn't lived up to expectations.

Image source: Charly Triballeau / AFP / Getty Images
Technology & Innovation
  • The French government initially invested in a rural solar roadway in 2016.
  • French newspapers report that the trial hasn't lived up to expectations.
  • Solar panel "paved" roadways are proving to be inefficient and too expensive.
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European wind farms could meet global energy demand, researchers now say

A new study estimated the untapped potential of wind energy across Europe.

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Surprising Science
  • A new report calculated how much electricity Europe could generate if it built onshore wind farms on all of its exploitable land.
  • The results indicated that European onshore wind farms could supply the whole world with electricity from now until 2050.
  • Wind farms come with a few complications, but the researchers noted that their study was meant to highlight the untapped potential of the renewable energy source in Europe.
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