The B.B.C. on why Humans Tweet Better than Computers

Here's why the B.B.C. has switched off its auto-feed tweets during the dayhuman tweets are more likely to get people interested and engaged, retweeting and clicking through.


What's the Latest Development?

The B.B.C. has switched off its auto-feed during the day, instead using humans to write its tweets because the evidence is that people produce better ones. "They are more likely to drive engagement to get people interested in what you're saying, encouraging them to pass it on, to click-through, and to talk about you." 

What's the Big Idea?

The B.B.C.'s Twitter advice for other news outlets: 1. You must add value, there's no point tweeting the same line or a very slight variation on what everyone else has. 2. Play to your strengths. In the B.B.C.'s case that includes global reach and prolific content. 3. Think about your brand. How do you want to be seen? 4. Use hashtags intelligently, not just on every significant term in a tweet.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

What’s behind our appetite for self-destruction?

Is it "perverseness," the "death drive," or something else?

Photo by Brad Neathery on Unsplash
Mind & Brain

Each new year, people vow to put an end to self-destructive habits like smoking, overeating or overspending.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Photo: Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less