The B.B.C. on why Humans Tweet Better than Computers
Here's why the B.B.C. has switched off its auto-feed tweets during the day—human tweets are more likely to get people interested and engaged, retweeting and clicking through.
What's the Latest Development?
The B.B.C. has switched off its auto-feed during the day, instead using humans to write its tweets because the evidence is that people produce better ones. "They are more likely to drive engagement to get people interested in what you're saying, encouraging them to pass it on, to click-through, and to talk about you."
What's the Big Idea?