Surveillance Cameras to Gather Shopping Data
New software is turning surveillance cameras into a wealth of consumer behavior data. By tracking customer flow throughout the day, shops can better understand what their clients want.
What's the Latest Development?
That surveillance camera over your shoulder, once there exclusively to protect you and the shops around it, could be being used to gather a wealth of consumer data. New software, designed so that it cannot identify single individuals, can process raw footage from security cameras to "measure the length of the line at checkout, and produce static or animated visualizations showing how people moved around a store." There are an estimated 40 million security cameras in the US that could be used to gather shopping data.
What's the Big Idea?
The technology takes an old Internet practice, tracking customer behavior when they visit online shops like Amazon, and brings it to the physical world of local shops and shopping malls. While Internet companies have relied on tracking data to tailor advertisements to individual shoppers, small businesses are often at a loss to tell whether a particular campaign has succeeded in creating a new base of customers who will return to the store later. The software has been called the 'Google Analytics for the real world'.
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It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
It turns out, that tattoo ink can travel throughout your body and settle in lymph nodes.
In the slightly macabre experiment to find out where tattoo ink travels to in the body, French and German researchers recently used synchrotron X-ray fluorescence in four "inked" human cadavers — as well as one without. The results of their 2017 study? Some of the tattoo ink apparently settled in lymph nodes.
Image from the study.
As the authors explain in the study — they hail from Ludwig Maximilian University of Munich, the European Synchrotron Radiation Facility, and the German Federal Institute for Risk Assessment — it would have been unethical to test this on live animals since those creatures would not be able to give permission to be tattooed.
Because of the prevalence of tattoos these days, the researchers wanted to find out if the ink could be harmful in some way.
"The increasing prevalence of tattoos provoked safety concerns with respect to particle distribution and effects inside the human body," they write.
It works like this: Since lymph nodes filter lymph, which is the fluid that carries white blood cells throughout the body in an effort to fight infections that are encountered, that is where some of the ink particles collect.
Image by authors of the study.
Titanium dioxide appears to be the thing that travels. It's a white tattoo ink pigment that's mixed with other colors all the time to control shades.
The study's authors will keep working on this in the meantime.
“In future experiments we will also look into the pigment and heavy metal burden of other, more distant internal organs and tissues in order to track any possible bio-distribution of tattoo ink ingredients throughout the body. The outcome of these investigations not only will be helpful in the assessment of the health risks associated with tattooing but also in the judgment of other exposures such as, e.g., the entrance of TiO2 nanoparticles present in cosmetics at the site of damaged skin."
Do you have a magnetic compass in your head?
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