Studies Say Women Make Start Ups Successful

A series of studies suggest that cognitive and cultural diversity within a group of entrepreneurs is more successful than a monoculture of aggressive intelligence. 

What's the Latest Development?


Diversity will prove a good investment for your start up, say a string of new studies, particularly if you are a small group of people that includes at least one woman. While you might assume that having a crack team of super-intelligent workers is the best path to success, a study recently published in Science shows that team performance correlates rather weakly with the average intelligence of its members. Much more predictive of success was a group's 'social sensitivity', something at odds with autocratic authority in the workplace. 

What's the Big Idea?

The studies show that diversity is not simply a social or political goal of a globalized world but that any monoculture of ideas is less likely to arrive at innovative solutions to tricky problems. A monoculture of women is not ideal, either. According to the study, teams composed only of women were consistently less aggressive in pricing and invested less in R & D, though they tended to invest more in social sustainability projects. If your goal is to attract women to your business, the study suggests you refrain from creating a hyper-competitive work environment. 

Photo credit: shutterstock.com

Big Think
Sponsored by Lumina Foundation

Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Keep reading Show less

7 fascinating UNESCO World Heritage Sites

Here are 7 often-overlooked World Heritage Sites, each with its own history.

Photo by Raunaq Patel on Unsplash
Culture & Religion
  • UNESCO World Heritage Sites are locations of high value to humanity, either for their cultural, historical, or natural significance.
  • Some are even designated as World Heritage Sites because humans don't go there at all, while others have felt the effects of too much human influence.
  • These 7 UNESCO World Heritage Sites each represent an overlooked or at-risk facet of humanity's collective cultural heritage.
Keep reading Show less

Why the number 137 is one of the greatest mysteries in physics

Famous physicists like Richard Feynman think 137 holds the answers to the Universe.

Pixabay
Surprising Science
  • The fine structure constant has mystified scientists since the 1800s.
  • The number 1/137 might hold the clues to the Grand Unified Theory.
  • Relativity, electromagnetism and quantum mechanics are unified by the number.
Keep reading Show less

Scientists discover how to trap mysterious dark matter

A new method promises to capture an elusive dark world particle.

Surprising Science
  • Scientists working on the Large Hadron Collider (LHC) devised a method for trapping dark matter particles.
  • Dark matter is estimated to take up 26.8% of all matter in the Universe.
  • The researchers will be able to try their approach in 2021, when the LHC goes back online.
Keep reading Show less