Stuck In Snow? Here's An Ad For Some Snow Tires
With the launch of the mobile platform UberAds, advertisers will be able to use a potential customer's publicly-available data -- including their GPS location -- to deliver extremely specific promotions.
Kecia Lynn has worked as a technical writer, editor, software developer, arts administrator, summer camp director, and television host. A graduate of Case Western Reserve University and the Iowa Writers' Workshop, she is currently living in Iowa City and working on her first novel.
What's the Latest Development?
California-based UberMedia has launched UberAds, a platform that sends ads to customers' mobile devices based on their publicly-available social media data -- from sites like Twitter, Instagram, and Pinterest -- as well as their (optional) GPS location. Using this data, "the platform can send movie trailers to users who have tweeted frequently from a movie theater, indicating they’re probably film buffs. People who pin lots of photos of food...are more likely to receive restaurant-related ads." With GPS data, it's even possible to send ads for snow tires to someone who's in their car during a snowstorm.
What's the Big Idea?
The goal, according to UberMedia founder and CEO Bill Gross, is to create a personalized experience that's beneficial to brands, customers, and advertisers, especially as more mobile devices penetrate the market. Current methods of mobile advertising are ineffective as well as annoying, he says. "You can't take what works in one medium and point it into a new medium...That’s what always happens first, but that's not going to work." He stresses that UberAds only gets its data from public sources, and the data used is "completely anonymous."
Photo Credit: Shutterstock.com
We're more dependent on them than we realize.
- Scientists says our survival depends on biodiversity.
- A natural climate strategy we often forget.
- Seeing our place among the Earth's living creatures.
There's a high social cost that comes with lighting up.
While short-term results are positive, there is mounting evidence against staying in ketosis for too long.
- Recent studies showed volunteers lost equal or more weight on high-carb, calorie-restricted diets than low-carb, calorie restricted diets.
- There might be positive benefits to short-term usage of a ketogenic diet.
- One dietician warns that the ketogenic diet could put diabetics at risk for diabetic ketoacidosis.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.