Women (and men) increasingly hate their bodies. "Everyone knows poor body image is a problem. A new movement wants to do something to actually change our culture. As (Courtney E.) Martin wrote... the process of plucking, primping, dieting, exercising, and striving to conform to beauty standards–and hating themselves when they inevitably do not–sucks up much of women’s time and energy that could be used to affect positive change for themselves and others. 'It becomes difficult to take actual action against a culture that is so toxic for women and girls,' she says, eager to find ways for women to channel their 'pain into activism.'”