Starbucks Is Coming To Colombia; Competition's Not Worried

Executives for the country's only major coffee chain says the multinational company's planned entry into their market should help entice more Colombians to try coffee drinks.

What's the Latest Development?


Starting in 2014, Colombia, one of the biggest coffee exporters in the world, will become home to stores bearing a certain familiar green-and-white sign: Last week Starbucks began scouting for locations in the capital of Bogota as part of its plan to open 50 outlets in the country in the next few years. Upon learning the news, executives at the parent company of Juan Valdez Café -- named after the iconic fictional coffee grower and currently the only major coffee shop chain in the country -- said that they look forward to "a challenge that will make us better."

What's the Big Idea?

Contrary to what some might think, Colombians aren't huge coffee drinkers, and it's only been in the last few years that a rising middle class has been able to afford Juan Valdez's offerings. The company already has a strong connection with local coffee growers, who receive benefits from coffee sales. Starbucks has pledged that it too will get all its coffee from local sources, and CEO Howard Schultz says it won't try to undercut its competitors' prices. Still, Juan Valdez customers like Steffany Serebrenik don't see themselves switching anytime soon: "[W]e don’t support Starbucks. It’s just another multinational coming in."

nui7711 / Shutterstock.com

Read it at The Washington Post

The 4 types of thinking talents: Analytic, procedural, relational and innovative

Understanding thinking talents in yourself and others can build strong teams and help avoid burnout.

Big Think Edge
  • Learn to collaborate within a team and identify "thinking talent" surpluses – and shortages.
  • Angie McArthur teaches intelligent collaboration for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Herodotus’ mystery vessel turns out to have been real

Archeologists had been doubtful since no such ship had ever been found.

(Christoph Gerigk/Franck Goddio/Hilti Foundation)
Surprising Science
  • In 450 BCE, Greek historian Herodotus described a barge that's never been found.
  • When the ancient port of Thonis-Heracleion was discovered, some 70 sunken ships were found resting in its waters.
  • One boat, Ship 17, uncannily matches the Herodotus' description.
Keep reading Show less

Horseshoe crabs are drained for their blue blood. That practice will soon be over.

The blood of horseshoe crabs is harvested on a massive scale in order to retrieve a cell critical to medical research. However, recent innovations might make this practice obsolete.

Credit: Business Insider (video)
Surprising Science
  • Horseshoe crabs' blue blood is so valuable that a quart of it can be sold for $15,000.
  • This is because it contains a molecule that is crucial to the medical research community.
  • Today, however, new innovations have resulted in a synthetic substitute that may end the practice of farming horseshoe crabs for their blood.
Keep reading Show less

Jordan Peterson on Joe Rogan: The gender paradox and the importance of competition

The Canadian professor has been on the Joe Rogan Experience six times. There's a lot of material to discuss.

Personal Growth
  • Jordan Peterson has constantly been in the headlines for his ideas on gender over the last three years.
  • While on Joe Rogan's podcast, he explains his thoughts on the gender differences in society.
  • On another episode, Peterson discusses the development of character through competition.
Keep reading Show less