Squeezing the Pulp

Despite the claims of advertisers, most orange juice is neither fresh nor natural. Alissa Hamilton writes that the history of processed orange juice is a study in deceptive marketing.

Despite the claims of advertisers, most orange juice is neither fresh nor natural (not in the way most of us would define those terms). "It may be 'not from concentrate,' but raw juice is often heated, stripped of its volatile compounds and flavor-rich oils, and stored for as long as a year before it reaches the consumer." Alissa Hamilton writes that "The history of processed orange juice and its marketing highlights the fact that as a society we tend not to care too much about deceptive advertising unless the product being pushed is measurably harmful"

Biohacking: Why I'll live to be 180 years old

From computer hacking to biohacking, Dave Asprey has embarked on a quest to reverse the aging process.

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  • As a teenager, founder of Bulletproof, Dave Asprey, began experiencing health issues that typically plague older adults.
  • After surrounding himself with anti-aging researchers and scientists, he discovered the tools of biohacking could dramatically change his life and improve his health.
  • He's now confident he'll live to at least 180 years old. "It turns out that those tools that make older people young make younger people kick ass," he says.
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First solar roadway in France turned out to be a 'total disaster'

French newspapers report that the trial hasn't lived up to expectations.

Image source: Charly Triballeau / AFP / Getty Images
Technology & Innovation
  • The French government initially invested in a rural solar roadway in 2016.
  • French newspapers report that the trial hasn't lived up to expectations.
  • Solar panel "paved" roadways are proving to be inefficient and too expensive.
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European wind farms could meet global energy demand, researchers now say

A new study estimated the untapped potential of wind energy across Europe.

Pixabay
Surprising Science
  • A new report calculated how much electricity Europe could generate if it built onshore wind farms on all of its exploitable land.
  • The results indicated that European onshore wind farms could supply the whole world with electricity from now until 2050.
  • Wind farms come with a few complications, but the researchers noted that their study was meant to highlight the untapped potential of the renewable energy source in Europe.
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