Space Travel: Jeff Bezos' Long-Term Investment
The Amazon.com founder has pledged a sizable chunk of his fortune, about $18 billion, toward developing new technology aimed at taking astronauts and civilians into space.
What's the Latest Development?
Last week, the Amazon.com founder announced that a crack team of 'undersea pros' had located, at the bottom of the Atlantic, the huge engines that helped carry man to the moon aboard the Apollo 11 rocket. Bezos then declared his intention to recover the rockets from their watery grave, a mission that is the latest manifestation of his life-long fascination with space. "He created a private aerospace company called Blue Origin in 2000 with an aim to make space travel more affordable, and he's spending millions to build a clock that's supposed to last 10,000 years in the desert wilderness of West Texas."
What's the Big Idea?
Bezos sees not only a viable business model in space but also a better way to think about business, and about the planet. "My passion is for space, for sure, but I do think this can be made into a viable business," Bezos said in a 2007 TV interview with PBS' Charlie Rose. "You have to be very long-term oriented." Bezos believes that being misunderstood is inevitable if you are trying to change business as usual, and many are likely to look with ambivalence on a desert clock made to last 10,000 years. For Bezos, the clock is a symbol of the need for more sustainable business practices.
Photo credit: Wikimedia Commons
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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