Social Media Sells Cars

Car companies are turning to a powerful and cheap source of advertising: young social-media influencers who have strong online followings.

As social media become a growing force at generating attention, marketers are increasingly turning to the less famous to help them pitch products. Auto makers and ad executives say tapping social-media stars can give a brand more credibility with younger shoppers than hiring high-priced celebrities. "People trust people like themselves, and when we can tap into these people, it will sound less like Ford tooting its own horn," says Scott Monty, Ford Motor Co.'s global digital-communications manager. Armed with images and video from their test drives, the stars of the Lexus campaign have been spreading the word by blogging, tweeting and posting images on Flickr.

Should you defend the free speech rights of neo-Nazis?

Former president of the ACLU Nadine Strossen discusses whether our society should always defend free speech rights, even for groups who would oppose such rights.

Sponsored by Charles Koch Foundation
  • Former ACLU president Nadine Strossen understands that protecting free speech rights isn't always a straightforward proposition.
  • In this video, Strossen describes the reasoning behind why the ACLU defended the free speech rights of neo-Nazis in Skokie, Illinois, 1977.
  • The opinions expressed in this video do not necessarily reflect the views of the Charles Koch Foundation, which encourages the expression of diverse viewpoints within a culture of civil discourse and mutual respect.
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Harness the Power of Calm

Tap into the "Rest and Digest" System to Achieve Your Goals

Big Think Edge
  • In the fast-paced workplaces and productivity-focused societies many of us inhabit today, it is easy to burnout.
  • Emma Seppälä, a Stanford researcher on human happiness, recommends tapping into the parasympathetic nervous system instead—"rest and digest"rather than "fight or flight."
  • Aiming for energy management rather than time management will give you the resilience you need to excel at the things that really matter in your life and career, rather than living "mostly off" by attempting to seem "always on."

Apple co-founder says we should all ditch Facebook — permanently

Steve Wozniak doesn't know if his phone is listening, but he's minimizing risks.

Photo by Bryan Steffy/Getty Images
Technology & Innovation
  • Steve Wozniak didn't hold back his feelings about the social media giant when stopped at an airport.
  • The Apple co-founder admitted that devices spying on his conversations is worrisome.
  • Wozniak deleted his Facebook account last year, recommending that "most people" should do the same.
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Where the evidence of fake news is really hiding

When it comes to sniffing out whether a source is credible or not, even journalists can sometimes take the wrong approach.

Sponsored by Charles Koch Foundation
  • We all think that we're competent consumers of news media, but the research shows that even journalists struggle with identifying fact from fiction.
  • When judging whether a piece of media is true or not, most of us focus too much on the source itself. Knowledge has a context, and it's important to look at that context when trying to validate a source.
  • The opinions expressed in this video do not necessarily reflect the views of the Charles Koch Foundation, which encourages the expression of diverse viewpoints within a culture of civil discourse and mutual respect.
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