Social Media Sells Cars

Car companies are turning to a powerful and cheap source of advertising: young social-media influencers who have strong online followings.

As social media become a growing force at generating attention, marketers are increasingly turning to the less famous to help them pitch products. Auto makers and ad executives say tapping social-media stars can give a brand more credibility with younger shoppers than hiring high-priced celebrities. "People trust people like themselves, and when we can tap into these people, it will sound less like Ford tooting its own horn," says Scott Monty, Ford Motor Co.'s global digital-communications manager. Armed with images and video from their test drives, the stars of the Lexus campaign have been spreading the word by blogging, tweeting and posting images on Flickr.

Study: 50% of people pursuing science careers in academia will drop out after 5 years

That's a sharp increase from the 1960s when it took the same share of scientists an average of 35 years to drop out of academia.

Pixabay
Surprising Science
  • The study tracked the careers of more than 100,000 scientists over 50 years.
  • The results showed career lifespans are shrinking, and fewer scientists are getting credited as the lead author on scientific papers.
  • Scientists are still pursuing careers in the private sector, however there are key differences between research conducted in academia and industry.
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Why being busy is a modern sickness

We have to practice doing nothing more often.

Photo: Shutterstock
Personal Growth
  • Constantly being busy is neurologically taxing and emotionally draining.
  • In his new book, Jon Kabat-Zinn writes that you're doing a disservice to others by always being busy.
  • Busyness is often an excuse for the discomfort of being alone with your own thoughts.
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New ‘microneedle patch’ could help heart attack patients regrow tissue

The bold technique involves surgically implanting a so-called microneedle patch directly onto the heart.

Red human heart against a yellow background (Getty Images)
Surprising Science
  • Heart attacks leave scar tissue on the heart, which can reduce the organ's ability to pump blood throughout the body.
  • The microneedle patch aims to deliver therapeutic cells directly to the damaged tissue.
  • It hasn't been tested on humans yet, but the method has shown promising signs in research on animals.
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