Social Measurement for the Masses

The Sunday Times hopes its new Social List, a social media measurement tool, will come to rank alongside the publication’s popular rich list as a marker of influence.

What's the Latest Development?

The U.K.'s Sunday Times has launched its own ‘Social list’, which, rather than relying on follower numbers and ratios, claims to rank users according to the responses of their wider network. It's not having millions of followers that matters, but a million retweets or responses just might. The service scans Facebook, Twitter, Foursquare and LinkedIn to compile a composite score. 

What's the Big Idea?

E-Consultancy says that perhaps more important in terms of virality and sustainability, the service also provides you with sub-lists showing exactly how well you are doing compared to your immediate social circle. "And it’s this gamification that should encourage a wider audience to try the app out." Sunday Times’ online Editor Gordon Thomson said that the paper hoped that the Social List would come to rank alongside its popular rich list as a marker of influence.

Related Articles

Human skeletal stem cells isolated in breakthrough discovery

It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.

Image: Nissim Benvenisty
Surprising Science
  • Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
  • These cells could one day help treat damaged bone and cartilage.
  • The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Keep reading Show less

How exercise helps your gut bacteria

Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.

National Institutes of Health
Surprising Science
  • Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
  • Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
  • Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
Keep reading Show less

Giving octopuses ecstasy reveals surprising link to humans

A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.

Image: damn_unique via Flickr
Surprising Science
  • Octopuses, like humans, have genes that seem to code for serotonin transporters.
  • Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
  • Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
Keep reading Show less