Self-Promoters Should Avoid Humblebragging — It's Insincere

Self-promoters should avoid humblebragging, lest they want to come off as inauthentic and obnoxious.

Self-Promoters Should Avoid Humblebragging — It's Insincere

Humblebragging is an annoying form of self-promotion — it's obnoxious and comes off as insincere. In case you're not familiar, it's a thinly disguised form of boasting that's framed as a complaint. Example: I'm so tired of people telling me how good I look in these shorts. Melissa Dahl from NYMag writes that "hubblebraggarts" aren't fooling anyone by sounding tired of getting compliments, and according to a recent study by Ovul Sezer, Francesca Gino, and Michael I. Norton, you're better off just regular-bragging in order to get ahead.


That's right: These researchers tested humblebragging and its effectiveness across five experiments, writing that “humblebragging is less effective than simply complaining, because complainers are at least seen as sincere. Despite people’s belief that combining bragging and complaining confers the benefits of both self-promotion strategies, humblebragging fails to pay off.”

In one experiment, researchers sought to find out if humblebragging proved to be a more or less effective way to get one's point across compared to straightforward bragging. The researchers had 201 participants read either a brag stating, “I get hit on all the time,” or a humblebrag: “Just rolled out of bed and still get hit on all the time, so annoying.”

The participants were then asked to rate how attractive they thought the person behind the statement was. The humblebraggers were rated as less attractive than the braggers, though, not by much. The humblebraggers received a 4.34 out of a possible 7, while the braggers received a 4.91.

In another experiment, the researchers wanted to test the likability of the humblebragger. So, they asked a group of 302 participants to imagine a person saying one of three statements: a complaint (“I am so bored”), a brag (“People mistake me for a model”), or a humblebrag (“I am so bored of people mistaking me for a model”). Based on this one statement, participants were asked to rate how much they liked this person and how sincere they thought they were.

From most liked to least, participants rated the complainer as the most likable, then the bragger, and lastly, the humblebragger. The participants rated the statements in the same order for sincerity, as well. It shouldn't be a big surprise to hear that humblebragging comes off as inauthentic — it's just now we have the research to prove it.

People may resort to humblebragging as a way to get ahead in business — after all, studies show modesty won't help move your personal brand forward. So, self-promotion is key to getting noticed in the office, but researchers write that “would-be self-promoters should choose [bragging] — and at least reap the rewards of seeming sincere.”

Take Barbara Corcoran, in her Big Think interview, she talks about how she was able to get more money out of her company by making sure she worked at building her brand. Hard work helps pay the bills, but it's your personal brand that sends you above and beyond:

Read more at NYMag.

Photo Credit: Shutterstock

‘Designer baby’ book trilogy explores the moral dilemmas humans may soon create

How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.

Surprising Science
  • A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
  • It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
  • While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Keep reading Show less

Massive 'Darth Vader' isopod found lurking in the Indian Ocean

The father of all giant sea bugs was recently discovered off the coast of Java.

A close up of Bathynomus raksasa

SJADE 2018
Surprising Science
  • A new species of isopod with a resemblance to a certain Sith lord was just discovered.
  • It is the first known giant isopod from the Indian Ocean.
  • The finding extends the list of giant isopods even further.
Keep reading Show less

Discovery of two giant radio galaxies hints at more to come

The newly discovered galaxies are 62x bigger than the Milky Way.

This image shows most of the giant radio galaxy MGTC J095959.63+024608.6; in red is the radio light from the giant radio galaxy, as seen by MeerKAT. It is placed ontop of a typical image of the night sky.

I. Heywood, University of Oxford / Rhodes University / South African Radio Astronomy Observatory / CC BY 4.0.
Surprising Science
  • Two recently discovered radio galaxies are among the largest objects in the cosmos.
  • The discovery implies that radio galaxies are more common than previously thought.
  • The discovery was made while creating a radio map of the sky with a small part of a new radio array.
Keep reading Show less

The secret life of maladaptive daydreaming

Daydreaming can be a pleasant pastime, but people who suffer from maladaptive daydreamers are trapped by their fantasies.

(Photo: Wikimedia Commons)
Mind & Brain
  • Maladaptive daydreamers can experience intricate, vivid daydreams for hours a day.
  • This addiction can result in disassociation from vital life tasks and relationships.
  • Psychologists, online communities, and social pipelines are spreading awareness and hope for many.
  • Keep reading Show less
    Mind & Brain

    Why it's important to admit when you're wrong

    Psychologists point to specific reasons that make it hard for us to admit our wrongdoing.

    Scroll down to load more…
    Quantcast