School Lunch Psychology
Simple marketing strategies can be very effective at getting kids to eat healthier lunches, like putting fruit in an attractive bowl and replacing carrots with 'x-ray vision carrots'.
While school budgets are especially tight when it comes to feeding their students—the Boston Globe reports that after expenses are paid, schools have about one dollar per student to spend on food—the way to get kids eating healthier may not have a monetary solution. Instead, beneficent manipulation is the way to go: "Brian Wansink, a Cornell professor of applied economics, told school lunchroom managers to buy an attractive bowl from T.J. Maxx, and use the bowl to display the fruit in a prominent, well-lit place in the lunchroom. The schools saw fruit sales double."
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- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
When these companies compete, in the current system, the people lose.
- When this happens in the pharmaceutical world, certain companies stay at the top of the ladder, through broadly-protected patents, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation — "tweaks" — the same as product invention.
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