Red Bull Athletes

Why has the Red Bull energy drink company built up its very own sporting empire, organizing aerobatics competitions, sponsoring snowboarders and running a soccer team in New York?

Doping is the biggest problem facing professional sport, yet so far Red Bull hasn't joined the fight to end the practice. Why should it? Its own product may not be on any list of banned substances, but it purports to "give you wings," give you a boost. That's what it's all about. A new sort of athlete is emerging. You could call it "Generation Red Bull." In an ideal world you would end up with someone like Sebastian Vettel; a friendly version of this species of passionate, ruthless, rather narcissistic sportsmen and -women. Red Bull athletes are egotistical and daring.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

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Sponsored
Swipe right. Match. Meet over coffee or set up a call.

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Image source: CNSA
Surprising Science
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Strange Maps
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Culture & Religion

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