PR Should Be More Social Media Savvy
Digital fitness–the ability to adapt to changes in the digital environment—is lacking in the PR sector though it was an early adopter of social media. Time to rethink traditional PR tactics.
What's the Latest Development?
Director of Digital and Social Media at PepsiCo, B. Bonin Bough, busts PR agencies for not keeping digitally fit—able to adapt to changes in the digital environment—though they were early adopter of social media. The key in moving forward? Understand the science behind technology; know how your consumers consume information; rethink traditional PR tactics; and foster a mindset around experimentation.
What's the Big Idea?
Community management of fans, strategic partnerships with startups and the chance to purchase some of the latest platforms are opportunities that can grow PR into a tool for grassroots consumer engagement. "How can you effectively utilize a tool if you don’t understand how the algorithm works? ...For example, Facebook aggregates its newsfeed in real time according to three factors: affinity, weight of engagement and time decay."
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
Progressive America would be half as big, but twice as populated as its conservative twin.
- America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
- Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
- Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.
- Why can't we have a human-sized cat tree?
- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
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