Old-Style Vs. Social Media Ads
Traditional media advertising remains a more effective driver of online traffic than the social networking equivalent, a multimarket study has found.
Traditional media advertising remains a more effective driver of online traffic than the social networking equivalent, a multimarket study has found. Respondents were asked how often they visited websites after being exposed to various types of media. In all of the nations assessed, social networks registered scores below those of newspaper ads, radio spots and offers distributed by email. "Search engines returned the best ratings, as 36% of contributors agreed properties like Google and Bing regularly led them to visit other websites, including 43% in Japan. Television ads followed on 20%, beating email alerts and deals with 16%, and press advertising's 13%.
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The Oxfam report prompted Anand Giridharadas to tweet: "Don't be Pinkered into everything's-getting-better complacency."
- A new report by Oxfam argues that wealth inequality is causing poverty and misery around the world.
- In the last year, the world's billionaires saw their wealth increase by 12%, while the poorest 3.8 billion people on the planet lost 11% of their wealth.
- The report prompted Anand Giridharadas to tweet: "Don't be Pinkered into everything's-getting-better complacency." We explain what Steven Pinker's got to do with it.
Moans, groans, and gripes release stress hormones in the brain.
Could you give up complaining for a whole month? That's the crux of this interesting piece by Jessica Hullinger over at Fast Company. Hullinger explores the reasons why humans are so predisposed to griping and why, despite these predispositions, we should all try to complain less. As for no complaining for a month, that was the goal for people enrolled in the Complaint Restraint project.
Participants sought to go the entirety of February without so much as a moan, groan, or bellyache.
- Facebook and Google began as companies with supposedly noble purposes.
- Creating a more connected world and indexing the world's information: what could be better than that?
- But pressure to return value to shareholders came at the expense of their own users.
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