Now That's Dedication: Brand Love Begets Logo Tattoos
Once a social taboo, tattoos have ridden a wave of popularity resulting in a variety of new trends, including an incorporation of popular brands and logos in body art.
What's the Latest?
It wasn't that long ago when tattoos were considered taboo in professional life, body art being the stuff of biker gangs and punk rockers. But as Benjamin Voyer explains at The Washington Post, the era of tattoos representing fringe culture exists firmly our cultural rear view mirror. As tattoos settle into a new state of societal ubiquity, new body art trends have emerged as wider swaths of the population dabble in ink. Among these -- and the focus of Voyer's piece -- is corporate tattoos. Do you love a brand enough to put it on your body?
What's the Big Idea?
Voyer cites Harley Davidson as a company that's long been found on the triceps of aficionados who have built social subcultures around their relationship to the brand. Sports fans have also been known to show their dedication by inking their favorite teams' logos on their bodies (sometimes in odd places). In a way, getting a tattoo is a like branding yourself; body art communications passions, priorities, and social place. But is there really such a subculture as "Pepsi drinker" or "Apple user?" Voyer believes that some folks who ink themselves with brand logos want to adopt the attributes associated with those brands. Someone with a Nike swoosh on their leg may want to communicate their athleticism. Another with a Nintendo tat might be solidifying their proud nerd self-image.
Keep reading at Washington Post
Photo credit: Juliana / Wiki Commons
These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.
We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.
Infographics show the classes and anxieties in the supposedly classless U.S. economy.
For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.