Nielsen + Twitter = More Big Data About TV Viewership

This week Nielsen unveiled a new ratings system that will measure Twitter activity and conversation around TV shows. Skeptics say tweets may not fully represent the extent of audiences' involvement.

What's the Latest Development?

Starting this week, Nielsen has begun measuring TV watching in segments of 140 characters or less: The Nielsen Twitter TV Ratings will track, among other things, the number of tweets made about a particular show and the number of distinct accounts that are seeing those tweets. For example, 98,600 people tweeted 225,000 posts about last month's season premiere of "Grey's Anatomy," but those posts were seen by 2.8 million accounts, according to Nielsen. Future measurements will include how an individual TV star's posts about their show affect its viewing audience.

What's the Big Idea?

Research has demonstrated that Twitter activity can increase TV viewership, and that's one of the selling points included in the prospectus for the social media company's upcoming initial public offering. Furthermore, Nielsen believes that networks will start using the new ratings to help promote their shows in the same way they use standard broadcast ratings. However, despite the explosion of Twitter, market research data provided by the Keller Fay Group indicates that 80 percent of conversations about TV still occur offline.

Photo Credit:

Read it at The New York Times

Compelling speakers do these 4 things every single time

The ability to speak clearly, succinctly, and powerfully is easier than you think

Former U.S. President Barack Obama speaks during a Democratic Congressional Campaign Committee rally at the Anaheim Convention Center on September 8, 2018 in Anaheim, California. (Photo by Barbara Davidson/Getty Images)
Personal Growth

The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.

Keep reading Show less

Antimicrobial resistance is a growing threat to good health and well-being

Antimicrobial resistance is growing worldwide, rendering many "work horse" medicines ineffective. Without intervention, drug-resistant pathogens could lead to millions of deaths by 2050. Thankfully, companies like Pfizer are taking action.

Image courtesy of Pfizer.
  • Antimicrobial-resistant pathogens are one of the largest threats to global health today.
  • As we get older, our immune systems age, increasing our risk of life threatening infections. Without reliable antibiotics, life expectancy could decline for the first time in modern history.
  • If antibiotics become ineffective, common infections could result in hospitalization or even death. Life-saving interventions like cancer treatments and organ transplantation would become more difficult, more often resulting in death. Routine procedures would become hard to perform.
  • Without intervention, resistant pathogens could result in 10 million annual deaths by 2050.
  • By taking a multi-faceted approach—inclusive of adherence to good stewardship, surveillance and responsible manufacturing practices, as well as an emphasis on prevention and treatment—companies like Pfizer are fighting to help curb the spread.
Keep reading Show less

Preserving truth: How to confront and correct fake news

Journalism got a big wake up call in 2016. Can we be optimistic about the future of media?

  • "[T]o have a democracy that thrives and actually that manages to stay alive at all, you need regular citizens being able to get good, solid information," says Craig Newmark.
  • The only constructive way to deal with fake news? Support trustworthy media. In 2018, Newmark was announced as a major donor of two new media organizations, The City, which will report on New York City-area stories which may have otherwise gone unreported, and The Markup, which will report on technology.
  • Greater transparency of fact-checking within media organizations could help confront and correct fake news. Organizations already exist to make media more trustworthy — are we using them? There's The Trust Project, International Fact-Checkers Network, and Tech & Check.
Keep reading Show less