Nielsen + Twitter = More Big Data About TV Viewership
This week Nielsen unveiled a new ratings system that will measure Twitter activity and conversation around TV shows. Skeptics say tweets may not fully represent the extent of audiences' involvement.
What's the Latest Development?
Starting this week, Nielsen has begun measuring TV watching in segments of 140 characters or less: The Nielsen Twitter TV Ratings will track, among other things, the number of tweets made about a particular show and the number of distinct accounts that are seeing those tweets. For example, 98,600 people tweeted 225,000 posts about last month's season premiere of "Grey's Anatomy," but those posts were seen by 2.8 million accounts, according to Nielsen. Future measurements will include how an individual TV star's posts about their show affect its viewing audience.
What's the Big Idea?
Research has demonstrated that Twitter activity can increase TV viewership, and that's one of the selling points included in the prospectus for the social media company's upcoming initial public offering. Furthermore, Nielsen believes that networks will start using the new ratings to help promote their shows in the same way they use standard broadcast ratings. However, despite the explosion of Twitter, market research data provided by the Keller Fay Group indicates that 80 percent of conversations about TV still occur offline.
Photo Credit: Shutterstock.com
- The meaning of the word 'confidence' seems obvious. But it's not the same as self-esteem.
- Confidence isn't just a feeling on your inside. It comes from taking action in the world.
- Join Big Think Edge today and learn how to achieve more confidence when and where it really matters.
If you're lacking confidence and feel like you could benefit from an ego boost, try writing your life story.
In truth, so much of what happens to us in life is random – we are pawns at the mercy of Lady Luck. To take ownership of our experiences and exert a feeling of control over our future, we tell stories about ourselves that weave meaning and continuity into our personal identity.
What do the inventions of the future look like?
- Self-sustaining space colonies and unlimited fusion energy would bring humanity to a new point in our evolution.
- Flying cars and robot butlers could be the next paradigm shift in our tech appetite for change.
- Death and consensus reality might soon become obsolete.
A space memorial company plans to launch the ashes of "Pikachu," a well-loved Tabby, into space.
- Steve Munt, Pikachu's owner, created a GoFundMe page to raise money for the mission.
- If all goes according to plan, Pikachu will be the second cat to enter space, the first being a French feline named Felicette.
- It might seem frivolous, but the cat-lovers commenting on Munt's GoFundMe page would likely disagree.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.