New Media: Journalism by Numbers
Lewis DVorking, Forbes Media's online product chief, says he is obsessed with measuring the site's traffic. He insists that traffic statistics inform journalism but do not rule its content.
What's the Latest Development?
Lifetime media professional Lewis DVorking says he measures traffic volume to the Forbes website, where he is chief product officer, on nine separate platforms so he is never uninformed on what's popular and what's not. "Now," he says, "in a digital and social media world, the individual is increasingly 'the brand.' That means journalists need to understand the numbers, the audience and their place in the larger news business so they can continue to do what they love to do."
What's the Big Idea?
The line between journalism and public relations is blurring. Dvorking references reports indicating that P.R. men and women have filled the increasing number of empty desks at news offices across the world. "Journalists and other experienced content creators need to apply their professionalism to the new ethos of digital publishing. They need to build a bridge from traditional media values to all those traffic numbers," he says. "Journalists just need to get in tune with their audience, which is really what our business is all about."
Here's the science of black holes, from supermassive monsters to ones the size of ping-pong balls.
- There's more than one way to make a black hole, says NASA's Michelle Thaller. They're not always formed from dead stars. For example, there are teeny tiny black holes all around us, the result of high-energy cosmic rays slamming into our atmosphere with enough force to cram matter together so densely that no light can escape.
- CERN is trying to create artificial black holes right now, but don't worry, it's not dangerous. Scientists there are attempting to smash two particles together with such intensity that it creates a black hole that would live for just a millionth of a second.
- Thaller uses a brilliant analogy involving a rubber sheet, a marble, and an elephant to explain why different black holes have varying densities. Watch and learn!
- Bonus fact: If the Earth became a black hole, it would be crushed to the size of a ping-pong ball.
Protected animals are feared to be headed for the black market.
In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.
- The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
- Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
- Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.