New Election Ad App Tells You Who is Behind the Message
Ever wonder who is behind the political ad playing on the TV or radio? The Ad Hawk app for smart phones was developed to tell you exactly that.
What’s the Latest Development?
As November looms closer and closer, TV and radio airwaves are filling up with political ads for and against candidates at national and local levels. And unless the message ends with something like ‘I’m Mitt Romney and I approved this message,' it can be hard to figure out who is behind the advertisement. “Seizing on the rise of the smartphone, the non-profit group Sunlight Foundation, which works to increase government openness, has built an app called Ad Hawk that uses a phone's microphone to listen to campaign ads and identify them.” The app can tell you where the ad is airing, what group sponsors it, and any relevant information about that group.
What’s the Big Idea?
Using the technology normally used to identify popular songs, sponsors of political ads can be identified in just seconds. Any super PAC can sponsor political messages to promote their personal agenda and the Ad Hawk app lets consumers get an unbiased view of who is delivering that message. While a test of the verity of an ad’s message isn’t part of the app, knowing the track record of who is behind the ad can be just as illuminating.
Photo Credit: Christopher Halloran / Shutterstock.com
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
It marks a major shift in the government's battle against the opioid crisis.
- The nation's sixth-largest drug distributor is facing criminal charges related to failing to report suspicious drug orders, among other things.
- It marks the first time a drug company has faced criminal charges for distributing opioids.
- Since 1997, nearly 222,000 Americans have died from prescription opioids, partly thanks to unethical doctors who abuse the system.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
The real Game of Thrones might be who best leverages the hit HBO show to shape political narratives.
- Sen. Elizabeth Warren argues that Game of Thrones is primarily about women in her review of the wildly popular HBO show.
- Warren also touches on other parallels between the show and our modern world, such as inequality, political favoritism of the elite, and the dire impact of different leadership styles on the lives of the people.
- Her review serves as another example of using Game of Thrones as a political analogy and a tool for framing political narratives.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.