Luxury Dating App Touts Itself as Tinder for the 1%

If you're hoping to wipe low-income fish from your dating pool, Luxy may be the app for you. Swipe right for a peek into his or her Swiss Bank Account.

Here's a story that somehow isn't from The Onion. A new dating app called Luxy has introduced itself with quite bold aplomb -- its press release touts it as "Tinder, minus the poor people."


From Business Insider:

"That's right, there's now a dating app geared toward millionaires, supermodels, celebs, CEOs, and others in the 1%.

'With the rise of high-speed digital dating, it's about time somebody introduced a filter to weed out low-income prospects by neighborhood,' Luxy's nameless CEO said in a press release. (Luxy's CEO doesn't name himself because of the controversial nature of Luxy.)"

Now I've been on the internet long enough to know when something sounds like a hoax. With a nameless CEO and a mission statement that would make Ayn Rand blush, the sirens started ringing pretty quick. There's no way, right?

Apparently there is. Unless a bunch of dedicated pranksters decided to shell out to employ a well-regarded PR firm, this is all 100% legit. Luxy is - indeed - the Tinder for rich people, going so far as to feature the same left-swipe/right-swipe approval mechanism as the popular hook-up app. Luxy users who reveal themselves to be below the service's standards are eventually washed out of the system.

The app and its makers are not all shy about dancing along the fault lines of political correctness:

(These quotes collected by Rebecca Bowe of San Francisco Bay Guardian):

"'Tinder was pretty awesome when it came out,' according to a quote from an unnamed user included in the press release, 'but there’s a lot of riff raff on there.'

'It’s Tinder without low-income dating prospects,' according to the description. 'In fact, the average income of male users on LUXY is over $200k and those who are unable to keep up financially are immediately removed from the service.'"

Luxy appears to be in its early infancy though the tons of press it's getting should no doubt boost its profile for the next few weeks. Whether it'll survive the retreat of attention (not to mention the blowback from critics) remains to be seen. But if you're currently looking for a man or woman to fill the emotional emptiness in your Swiss Bank Account, Luxy may be the app for you.

Read more at Business Insider & San Francisco Bay Guardian.

Photo credit: Sundraw Photography / Shutterstock

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

What’s behind our appetite for self-destruction?

Is it "perverseness," the "death drive," or something else?

Photo by Brad Neathery on Unsplash
Mind & Brain

Each new year, people vow to put an end to self-destructive habits like smoking, overeating or overspending.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Photo: Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less