An App For People Who Still Prefer Print Magazines

Launched yesterday, the Netpage app lets users save and share content directly from magazine pages to their online networks. Their first partner: 80-year-old Esquire.

Article written by guest writer Kecia Lynn


What's the Latest Development?

As of yesterday, readers of Esquire's print edition can now clip, save, and share content directly from the pages to their online networks, thanks to a new app called Netpage. They can also buy highlighted products simply by holding their smartphones over the image and clicking a button. Aside from a few reminders, the basic layout of the magazine has not changed, yet the app brings much of the same interactivity found in Esquire's online edition to the still-much-larger segment of its readership that accesses its content the old-fashioned way.

What's the Big Idea?

In an age where print magazines are fighting for survival, Kansas-based startup Netpage hopes its app will become the standard for interactive print reading across the industry. CEO Paul Morris is counting on users to share not just articles, but products, since Netpage receives a share of revenue generated from purchases. "[T]he real potential of the platform is the way it lets glossy magazine ads become friend-recommended instant purchasing opportunities online." Hearst, Esquire's parent company, plans to add Netpage functionality to three more magazines in the spring.

Photo Credit: Shutterstock.com

Related Articles
Playlists
Keep reading Show less

Five foods that increase your psychological well-being

These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.

Mind & Brain

We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.

Keep reading Show less

For the 99%, the lines are getting blurry

Infographics show the classes and anxieties in the supposedly classless U.S. economy.

What is the middle class now, anyway? (JEWEL SAMAD/AFP/Getty Images)
Politics & Current Affairs

For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.

Keep reading Show less