More American Fast Food Is Coming To Africa
Inspired by the success of McDonald's and KFC -- which have outlets throughout southern and eastern Africa -- other American chains are exploring the sub-Saharan market.
What's the Latest Development?
Last week a trade delegation from the International Franchise Association -- a US-based organization whose members include Dairy Queen, Wing Zone, and Hardee's -- met with potential partners in South Africa, Kenya and Nigeria in hopes of introducing more sub-Saharan Africans to American fast-food cuisine. They are following in the footsteps of McDonald's and KFC, which have restaurants in several southern and eastern African countries, as well as Burger King, whose recent Cape Town opening drew long lines of customers.
What's the Big Idea?
International Franchise Association delegation leader Scott Lehr says that when it comes to identifying which market is the next big thing, it's largely a no-brainer: "Given the impressive economic growth across Africa and the infrastructure in South Africa, [our members] voted for Africa by a landslide." They will have a number of challenges to overcome, including competition from South African fast-food brands as well as customer education about cuisines that are largely unknown outside of America, such as Tex-Mex. However, Focus Brands executive Scott Chorna is optimistic: "Fifty years ago no one ate pizza, either. And now there’s hundreds of pizza restaurants."
Photo Credit: Shutterstock.com
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
China's Chang'e 4 biosphere experiment marks a first for humankind.
- China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
- In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
- The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
Groundbreaking neuroscience confirms what Sigmund Freud first theorized.
Arranged marriages and Western romantic practices have more in common than we might think.
In his book In Praise of Love (2009), the French communist philosopher Alain Badiou attacks the notion of 'risk-free love', which he sees written in the commercial language of dating services that promise their customers 'love, without falling in love'.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.