"Telekinesis. Harnessing the mind to control your surroundings. It is the stuff of fantasy. Now, that fantasy is crystallizing into reality." The L.A. Times on consumer products that read your mind: "An array of new consumer products—including electronics, toys, medical devices and smart-phone apps—are designed to be operated by mental power. Two games, which flew off the shelves last Christmas season, are based on technology that reads brain waves, similar to electroencephalograph—or EEG—machines used to diagnose brain disorders." The breakthrough came when the company NeuroSky found how to make EEG technology, whose machines cost $20,000 each for hospital use, into hardware affordable for the average consumer.