Localizing Digital Engagement
Tapping into the community zeitgeist can yield positive results for brands locally, so long as it is targetted in a non-obtrusive philanthropic style both online and offline, says Nick Davies.
Nick Davies argues that tapping into the community zeitgeist can yield positive results for brands locally, so long as it is targetted in a non-obtrusive philanthropic style both online and offline. "As the (British) government continues to ponder the future of state-backed advertising, the idea that national marketing and advertising initiatives are losing their effectiveness is heavy on the minds of most. Digital initiatives such as Facebook Deals and Groupon have also shown the value to consumers of local marketing. So, can marketers improve the return on their marketing investment by shifting some of their budget to local activity that works at a grass roots level?"
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A completely unexpected discovery beneath the ice.
- Scientists find remains of a tardigrade and crustaceans in a deep, frozen Antarctic lake.
- The creatures' origin is unknown, and further study is ongoing.
- Biology speaks up about Antarctica's history.
Bushier eyebrows are associated with higher levels of narcissism, according to new research.
- Science has provided an excellent clue for identifying the narcissists among us.
- Eyebrows are crucial to recognizing identities.
- The study provides insight into how we process faces and our latent ability to detect toxic people.
It's one factor that can help explain the religiosity gap.
- Sociologists have long observed a gap between the religiosity of men and women.
- A recent study used data from several national surveys to compare religiosity, risk-taking preferences and demographic information among more than 20,000 American adolescents.
- The results suggest that risk-taking preferences might partly explain the gender differences in religiosity.
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