Labeling Jeans' Carbon Emissions
As environmentally friendly labels have proliferated, the meaning of those claims has become increasingly vague. Now some large companies are trying to better define such terms.
Walmart, DuPont, and General Electric, among other companies, have joined international consortiums that aim to develop a single metric for measuring carbon dioxide emissions associated with a product. They hope that if there's a single up-front method, it will be easier to distinguish companies that make substantial environmental strides from those with merely a green spin. "If we have a competitor out there making claims, and we're making claims, we really want to make sure that there's a standard," says Robert ter Kuile, senior manager of energy and climate change with PepsiCo International.
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Quoth the parrot — "Nevermore."
- Edgar Allan Poe (1809–1949) is considered one of America's great writers.
- Poe penned his most famous poem, The Raven, in his 30s.
- Originally, the poem's feathered subject was a bit flamboyant.
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
- Facebook and Google began as companies with supposedly noble purposes.
- Creating a more connected world and indexing the world's information: what could be better than that?
- But pressure to return value to shareholders came at the expense of their own users.
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