Organizers of this summer's World Cup in South Africa have not done enough to accommodate the local population and have been insensitive to local traditions. "In May 2002, the Federation of International Football Associations decided to rotate the hosting of the World Cup tournament to a different continent every year. Football, or soccer, as it is known across the Atlantic, is the most popular sport in Africa and many of the continent's brightest players are in European leagues. It was therefore rather appropriate that Africa was chosen to host the 2010 tournament. South Africa, Morocco, Tunisia and Egypt bid for the tournament but it became clear early on that South Africa - endowed with stable infrastructure and which has hosted a number of successful international tournaments in the past decade - was going to be chosen."