The L.A. Times asks if "the bare-knuckled competitiveness" that helped Apple ascend may be a liability "now that it's no longer a little tech company making beautiful but underappreciated devices." The question is how consumers will react, it writes. "They may decide that the company revered for thinking different has become just another corporate bully." "Apple contends that its efforts to control its software platforms are vital to delivering a better experience for consumers. But it's one thing to preempt offensive or clunky applications; it's another to require developers to use Apple's software or ad network to gain access to its customers."