Journos Not Quite Getting Digital Media
Why have so many advertising dollars left traditional news media and what can, and should, journalists do to bring them back? A Columbia University report has some advice.
What's the Latest Development?
Columbia University's Graduate School of Journalism says in a report today on the state of digital media that journalists must rethink their relationships—and their audiences’ relationships—with advertisers. A recurring theme in the report is reflected in this quote from Interactive Advertising Bureau head and former NYT reporter Randall Rothenberg: “Here’s the problem: Journalists just don’t understand their business.”
What's the Big Idea?
One of the chief problems the report diagnoses is that advertising on the Web tends to have less value for consumers than it does in other formats. “If you ever watch somebody reading a copy of Vanity Fair, they spend as much time looking at the ads as they spend looking at the content, because the ads are actually useful for readers.” Ads having value on their own, is “something that we as journalists have a hard time getting our heads around.” And check out the case study on the Web site that's like "a sales and distribution company that decided we’re going to fund journalism."
Our experience of time may be blinding us to its true nature, say scientists.
- Time may not be passing at all, says the Block Universe Theory.
- Time travel may be possible.
- Your perception of time is likely relative to you and limited.
From questionable shipwrecks to outright attacks, they clearly don't want to be bothered.
- Many have tried to contact the Sentinelese, to write about them, or otherwise.
- But the inhabitants of the 23 square mile island in the Bay of Bengal don't want anything to do with the outside world.
- Their numbers are unknown, but either 40 or 500 remain.
At least he wasn't burned at the stake, right?
- The letter suggests Galileo censored himself a bit in order to fly more under the radar. It didn't work, though.
- The Royal Society Journal will publish the variants of the letters shortly, and scholars will begin to analyze the results.
- The letter was in obscurity for hundreds of years in Royal Society Library in London.
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